Module 4 : Culture Industries, Cultural Forms

Lecture 7 : Cyberculture


Cyberculture is an exploration and analyses of how identities and subjectivities change as human beings begin to use technology and to extend their abilities through technology. In new media too we find that there is a greater potential for cyber democracy and public opinion where the subject is not preformed but is able to refashion himself / herself. Let us read from Manuel Castells' The Information Age , a landmark trilogy in the study of information and network societies. In fact the first volume of this trilogy is entitled The Rise of the Network Society (1996) from which this extract has been taken:

“Our world, and our lives, are being shaped by the conflicting trends of globalization and identity . The information technology revolution, and the restructuring of capitalism, have induced a new form of society, the network society . It is characterized by the globalization of strategically decisive economic activities.”