There is play of power and politics in the very selection and organizations of signs Again, to quote Barker:

“If the study of culture centres on the generation of meaningful representations, then the ‘power to name' and to make particular descriptions ‘stick' forms the core of cultural politics. Here, culture is understood to be a zone of contestation in which meanings and versions of the world compete for ascendancy”.

Now the question arises how or why we select certain signs and not others, why and how there are certain ways of organizing these signs and not others that become naturalized or conventionalized. This also refers to the idea of categorization: we carve out reality through categories in certain ways but we seldom contemplate on whether this is the only way to carve out reality.

For instance when we categorize human beings as male and female we cancel out other ways of categorizing ourselves. Our construction of reality is full of signs, of selection, organization, and the chief concern of Cultural Studies is to show how these things are constituted, mainly through language and like a language. Further, the political question of why certain descriptions stick is at the core of Cultural Studies.