Therefore Barker rightly says that language is a central concern of Cultural Studies and it is because language is both the ‘means' and the ‘medium' for the generation of significance or meaning. It is both the tool that we use and the vehicle of the medium through which any meaning or significance or any value system is instantiated, largely if not solely through language. The concept of meaning is core to the explication of culture and that is why language is a ‘site'. We may argue that in a sense culture happens through language.

To explore, understand, and analyze culture, we have to explore how meaning is produced through language. According to structuralists meaning is generated through difference. We have also already referred to poststructuralism and the importance of ‘difference', how meaning is differential in any text. There is no ontological meaning ascribed to any word. Meanings emanate from a system of ‘difference' where every unit gets its meaning or significance because it is not something else. This we call getting the meaning by negation or in relation to other words in the system.