Module 3 : Sites

Lecture 5 : Language


In our first two lectures in module one we saw that contemporary Cultural Studies is different from kindred disciplines in that the focus is not only on meaning, but on how meaning and significance emanate and the way symbols are harnessed and used. We also noted that the political aspect is an immensely important central feature of Cultural Studies. We have already understood the textual nature of culture; culture is like a language or culture is a language. Chris Barker declares: “Language is a central concern of cultural studies. It is the means and medium for the generation of significance or meaning. The concept of meaning is core to the explication of culture. To investigate culture is to explore how meaning is produced symbolically in language as a signifying system. Here, meaning is generated through difference, the relation of one signifier to another, rather than by reference to fixed entities in an independent object world”.