Module 15: "Color and Emotion"
  Lecture 41: "Behavioural Level"
 

 

Color and Emotion

Color has direct impact on our mind. The Psychological Effects of Color is studied under Color Psychology. The researchers have tried the examiner and understand the effect of color in human mind and body. From ancient time people have applied color for various therapeutically reasons.

While perceptions of color are somewhat subjective, there are some color effects that have universal meaning. Colors in the red area of the color spectrum are known as warm colors and include red, orange and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.

Colors on the blue side of the spectrum are known as cool colors and include blue, purple and green. These colors are often described as calm, but can also call to mind feelings of sadness or indifference.

(Read more Ref. http://psychology.about.com/od/sensationandperception/a/colorpsych.htm)
(Read more Ref. http://www.colormatters.com/color-symbolism)

Plate6 Emotion of Red