Some other aspects which connect people emotionally with products

Brand Emotion

In the world of products, a brand is an identifying mark, the symbol that represents a company and its products. Particular brands produce an emotional response that draws the consumer toward the product or away from it. Brands have taken on the emotional representation.

Sergio Zyman, former chief marketing officer of Coca-Cola, "Emotional branding is about building relationships; it is about giving a brand and a product long-term value." But it is more: it involves the entire relationship of the product to the individual. Zyman's , “Emotional branding is based on a unique trust that is established with an audience”.

Plate5                    Emotional Bonding Coca-Cola                                                        Salt & Pepper Stand