Module 15: "Color and Emotion"
  Lecture 41: "Behavioural Level"
 

 

Red is the color of extremes. It’s the color of passion, seduction, aggressiveness, danger, anger, and adventure. Our prehistoric ancestors saw red as the color of fire and blood– energy and primal life forces– and most of red’s symbolism today arises from its powerful associations in the past. Human scarify was directly related to red-blood color. Ancient cultures have practiced such rituals where red color has significance.

Red is also a magical and religious color. It symbolized super-human heroism to the Greeks and is the color of the Christian crucifixion. Red was almost as rare and as expensive as purple in ancient days – a fact that may explain its magic and power. Paradoxically, today’s intense red dyes come from crushed insects (the lacquer beetle and the cochineal).

Following are some of the global information related to the significance of red color-

  • Red is one of the top two favourite colors of all people.
  • Red is the most popular color used on flags in the world. Approximately 77% of all flags include red.
  • Red is the international color for stop
  • Red districts sell sex and pornography in every European culture
  • The history of languages reveals that red is the first color after black and white. (All languages have words for black and white. If a third hue exists, it is red.) (Ref. http://www.colormatters.com/red )
  • Unique Meanings of Red in Different Cultures