Module 11: "Color Visibility"
  Lecture 29: "Most Projected Color"
 

 

Blue

Authority, Calm, Confidence, Dignity, Established, Loyalty, Power, Success, Secure and Trustworthy

Blue is calming and can stir up images of authority, success and security. Most people can say they like at least one shade of blue. It is probably the most popular color in logo design and can be seen extensively in government, medical and fortune 500 company logos.

“The blue in the IBM (aka “Big Blue”) logo represents a company that is non-threatening yet stable and established. When Rand redesigned the IBM logo he replaced the solid type with 8 horizontal bars to represent “speed and dynamism”. While the logo typically isn’t used in its original blue today, it is still a very prominent color in the IBM brand.”

Each of the above logo design has successfully displayed their philosophy through the choice of color and remained leader in their professional field.