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Yellow
Caution, Cheerful, Cowardice, Curiosity, Happiness, Joy, Playful, Positivity, Sunshine and Warmth
“Yellow, much like red, can have conflicting messages. It can represent sunshine and happiness or caution and cowardice. Yellow is bright and highly visible which is why it can often be found on caution and other road signs. Yellow is often used in logo design to get attention, create happiness and warmth.”
Green 
Crisp, Environmental, Fresh, Harmony, Health, Healing, Inexperience, Money, Nature, Renewal and Tranquillity
Green represents life and renewal. It is a restful and soothing color but can also represent jealousy and inexperience. You can often find it used in companies that want to portray themselves as eco-friendly.
Animal Planet
“Green is suitable logo color choice for a TV channel whose programming focuses solely on nature and animals. There’s a significant amount of controversy surrounding this logo. So whether you like the logo or not, I think we can agree that the various tones of green are right on for this channel. The color conjures up imagery of jungles, grasses and nature in general.” |
