Pink

Appreciation, Delicate, Femininity, Floral, Gentle, Girly, Gratitude, Innocence, Romantic, Soft and Tranquil

“Pink is a feminine color that conjures feelings of innocence and delicateness. It’s a softer version of red that can stir up visions of little girls, bubble-gum and cotton candy. The color pink is also widely associated with breast cancer awareness. It is often used in logos to add a feminine flare.

It is a fitting color for a toy that is marketed to little girls. The typeface compliments the color choice and helps to reinforce the brands positioning by giving the impression of a young girl’s handwriting. The font style expresses feminine quality.”

Orange

Affordable, Creativity, Enthusiasm, Fun, Jovial, Light-hearted, High-Spirited and Youthful

“Orange is a perfect color choice for Nickelodeon who’s target audience is children. Orange is fun, light-hearted and youthful which reflects the TV channel’s programming. The design of the Nickelodeon logo supports the youthful theme with the paint spattered backdrop and playful typography.”