Color in Logo Design

It’s probably the most powerful non-verbal form of communication we can use as designers. The log design is based on the non-verbal communication method. Our minds are programmed to respond to color. The subliminal messages we get from color shape our thoughts. As humans our very survival is hung on the identification of color. We stop our cars for red lights and go on green, we look at the color of certain plants and animals to determine whether or not they are safe for us to eat or touch, the bottom line is that color is a very important part of our daily lives. It’s important for us as designers to use color appropriately and understand the meaning behind the colors we choose.
(Source: http://www.logocritiques.com/resources/color_psychology_in_logo_design/ ; June 9, 2012)

Followings are some of the well established commercial logos that have created their brand because of the choice of color and reflection of the company philosophy-

Red

Action, Adventure, Aggressive, Blood, Danger, Drive, Energy, Excitement, Love, Passion, Strength and Vigour

“Red Bull gets a double dose of red in its logo and is a great color choice for a logo that represents an energy drink company. The company markets the drink as, “Red Bull vitalizes body and mind” and “Red Bull gives you wiiings!” Both of these phrases reinforce why red was an excellent color choice for the logo.”