Color may make an object appealing or repulsive

color out of context, such as blue mashed potatoes or red bread can actually be nauseating. It is found that many of us have grown distaste or taste towards particular color (s). Due to various reasons human being reacts to color psychologically. Some colors appeal to individuals while a few may have repulsive affect.

Repulsive

Appealing

Psychologists have found that ‘blue’ color food (plate 17) tends to have repulsive effect. In nature not many fruits are having blue color. Black color hamburger may not increase your appetite. If food is served on a blue plate people would lose appetite. On the otherhand, yellow-red color food (plate 18) increases appetite. Yellow-red-orange color gives us feeling of sweetish taste.