Color may cause an item to be accepted or rejected

Color may cause an item to be accepted or rejected because of custom, taboos, national association or religious reasons.

Around the world societies have shown their liking or disliking of colors based on the traditional believes rituals and practices. Thus in many cases the colors have become taboo to their practices. The pictures bellow (plates 19-20) are a few examples of societal choice of color based on tradition and cultural preferences.

The influence of color may be interpreted differently in different global cultures- religion, politics, climate, gender, age and other influences that play a powerful role (plate 19). Celebration has always preference for red-orange-yellow warm colors. The issue of globalization against national traditions of color has certainly has become an interesting area of research. Each culture and nation takes pride in displaying and preserving their identity through various manners. Color is one of the most powerful elements to express the national and cultural sentiment of a country.