Color may give impressions of value

An expensive perfume needs to be packaged in one color while a discount item needs another. This phenomenon is also affected by design, size and color combinations.

Color can tremendously enhance the image and branding of your product as it is such a visual medium. Packaging colors should reflect the philosophy of the logo and reflect the image you are displaying in the market to attract buyers. It would give wrong signal if you choose your favourite color without checking the inner messages of the color first. It might not communicate with the correct message to the customer.

The expensive products (plates16) must display the right color to communicate with the customer. The choice of exquisite color combination would give the impression of the product’s uniqueness.

(Ref.http://www.google.co.in/search?hl=en&sugexp=ckh&pq=color+shows+value&cp=25&gs_id=39d&xhr=t&q=Color+gives+
impression+of+value&biw=1350&bih=559&bav=on.2,or.r_gc.r_pw.r_qf.,cf.osb&um=1&ie=UTF8&tbm=isch&source=og&sa=N&
tab=wi&ei=m8bQTumD4_RrQfjqYyEDA#um=1&hl=en&tbm=isch&sa=1&q=Color+and+exquisite+value&oq=Color+and+exquisite+
value&aq=f&aqi=&aql=1&gs_l=img.12...60399.73693.0.75438.19.19.0.0.0.0.634.2914.0j18j51.19.0.ckh.1.0.0.AfrDGDuR77I&pbx=
1&bav=on.2,or.r_gc.r_pw.r_qf.,cf.osb&fp=ffcb83f7ab9787b&biw=1350&bih=559 ; June 7, 2012)