Module 4 : Culture Industries, Cultural Forms

Lecture 8 : Cultural Policy


Now let us we define cultural policy and put it in more formal terms. Cultural policy may be defined as the regulation, management and administration of cultural forms and artefacts, products, institutions, industries, indeed of any product that we have made as a result of our way of life. Censorship as an institution, for instance, is part and parcel of cultural life and policy, because it is regulates cultural products like books and films. Therefore cultural institutions are institutions that produce and govern the form and content of cultural products. Let us list the different institutions of cultural policy, administration and management:

•  Art and culture councils

•  Museums

•  Government departments relating to culture

•  Educational institutions

•  Media industries/ corporations

•  Advertising agencies

These institutions and agencies are eventually responsible for the formation of cultural values in people, the values by which they lead their lives. These cultural values are determined by ideology. So the kind of ideology or worldview produced and disseminated by these cultural bodies through cultural policy is extremely important because it has great implications for our life and the decisions we take. Second, these institutions have tremendous social or cultural power, because they decide what cultural artefacts we are allowed to use and create. And finally they are responsible for production and circulation of meanings.