The complex relationship between texts and audiences is another part of the scope of this convergence of media studies and Cultural Studies. This convergence also explores the emergence of wider socio-cultural patterns and not simply discrete semiological meanings and systems in individual media texts. And this wider pattern of cultural meanings can reveal important facts about the political economy of production, consumption and distribution and the relationship between texts and audiences.

To sum up what we have discussed so far, Cultural Studies' exploration of mass media are concerned mainly with ideology, identity, cultural hegemony and with textual meaning and polysemy or multiple meanings. In studies of audience reception, there is an increasing focus on mass media as resource. The icon of the passive consumer of media products no longer holds. Today audiences are well informed and are able to resist media interpellation and hegemony.