As our consent is ‘won' by mass media products, we are presented with role models regarding behavior, ethics, choices, etc. As Douglas and Kellner aptly remark:

“Forms of media culture like television, film, popular music, magazines, and advertising provide role and gender models , fashion hints, lifestyle images, and icons of personality. The narratives of media culture offer patterns of proper and improper behavior, moral messages, and ideological conditioning , sugar- coating social and political ideas with pleasurable and seductive forms of popular entertainment.”