Course Name: Consumer Behaviour

Course abstract

Drawing heavily from the fields of psychology, anthropology and economics; the concepts of Consumer Behaviour puts forth the decision-making processes of buyers, both individually and in groups. It studies the decision-making parameters at both individual as well as group levels as endeavors to understand the consumer preferences and choice heuristics. The course will also bring forth the parameters, process and conflicts while considering family as decision-making unit. The course will sensitize the participants about how the aforesaid concepts will help them in designing appropriate marketing mix and the overall marketing strategy.


Course Instructor

Media Object

Prof. Srabanti Mukherjee

Srabanti Mukherjee is an Assistant Professor in Marketing at Vinod Gupta School of Management, Indian Institute of Technology Kharagpur, India. She holds a PhD degree from Indian Institute of Engineering Science and Technology Shibpur, India. Prior to joining this Institute she has taught in several premiere institutes including Indian Institute of Management Indore, Indian Institute of Social Welfare and Business Management, IIEST Shibpur and Visva Bharti University. Her key teaching interests are consumer behaviour, marketing to the bottom of the pyramid, and advanced marketing research. She has authored a book titled Consumer Behaviour, Cengage Learning India Pvt. Ltd. Apart from publishing quite a few papers in peer-reviewed journals and conferences, she has also registered business cases in Ivey Publishing portal co-distributed through Harvard Business School Publishing.


More info

Teaching Assistant(s)

No teaching assistant data available for this course yet
 Course Duration : Jan-Mar 2021
  View Course
 Syllabus
 Enrollment : 18-Nov-2020 to 25-Jan-2021
 Exam registration : 15-Jan-2021 to 12-Feb-2021
 Exam Date : 21-Mar-2021

Enrolled

6337

Registered

1747

Certificate Eligible

1215

Certified Category Count

Gold

26

Silver

220

Elite

491

Successfully completed

478

Participation

342

Success

Elite

Silver

Gold




Legend

AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75 AND FINAL SCORE >=40
BASED ON THE FINAL SCORE, Certificate criteria will be as below:
>=90 - Elite + Gold
75-89 -Elite + Silver
>=60 - Elite
40-59 - Successfully Completed

Final Score Calculation Logic

  • Assignment Score = Average of best 6 out of 8 assignments. Final Score(Score on Certificate)= 75% of Exam Score + 25% of Assignment Score
    Note:
    We have taken best assignment score from both Jan 2020 and Jan2021 course
Consumer Behaviour - Toppers list
Top 1 % of Certified Candidates

ELIZA THOMAS 99%

CHRIST (DEEMED TO BE UNIVERSITY)

KRISHNA ROY 96%

DR. B. C. ROY ENGINEERING COLLEGE

DR RANU GUPTA 94%

DHEERAJ MAHAJAN 94%

THE BHOPAL SCHOOL OF SOCIAL SCIENCES

RUCHI SUYAL 94%

AMITY UNIVERSITY, NOIDA

ZAHID ILYAS 94%

GUNJAN GUMBER 94%

J. C. BOSE UNIVERSITY OF SCIENCE AND TECHNOLOGY, YMCA, FARIDABAD

SANTHOSH PINTO 94%

Government First Grade College Haleyangadi

ARCHANA BHAGANAGRE 93%

ANDHRA VIDYALAYA COLLEGE OF ARTS SCIENCE AND COMMERCE POST GRADUATE CENTER

DR S ILAYASANKAR 93%

DR G R DAMODARAN COLLEGE OF SCIENCE

BHUMIKA MORE 93%

SIES Nerul College of Arts Science and Commerce

KAVITHA RAO 92%

MANIPAL ACADEMY OF HIGHER EDUCATION, MANIPAL

MAALOLAN KANNAN 92%

VIT UNIVERSITY CHENNAI

JIVETA CHAUDHARY GROVER 92%

THE NORTHCAP UNIVERSITY

SIMRANJIT SINGH 92%

Khalsa college Amritsar

RINKU SHARMA 92%


Top 2 % of Certified Candidates

KERAN SHINY A 91%

Sri Ramachandra Institute of Higher Education and Research

T S LEELAVATI 91%

GUDLAVALLERU ENGINEERING COLLEGE

V S HRUTISH RAM 91%

VIT UNIVERSITY CHENNAI

KARTIKEYA ASHOK 90%

INDIAN INSTITUTE OF INFORMATION TECHNOLOGY (IIIT), ALLAHABAD

DIVYA SINGH 90%

NATIONAL INSTITUTE OF TECHNOLOGY DURGAPUR

PARUL ANEJA 90%

Concentrix

YATIN SHARMA 90%

HEMA K 90%

ST.JOSEPHS COLLEGE (AUTONOMOUS)

ASHITA ADHIKARI 90%

Atma Ram Sanatan Dharma

DR MAHESH LUTHIA 90%

Chetanas Institute of Management and Research (CIMR), Mumbai


Top 5 % of Certified Candidates

NIKITA KAUSHIK 89%

Symbiosis Institute of Management Studies

RITU MAKAL 89%

BANARAS HINDU UNIVERSITY

PARAMESHWARI N 89%

GOVT FIRST GRADE COLLEGE VITTAL

VAISHNAVI SHARMA 88%

National Institute of Food Technology Entrepreneurship and Management

KOUSTUBHA PERIKALA 88%

NARAYANA ENGINEERING COLLEGE-NELLORE

RAJALAKSHMI N 88%

Arignar Anna Government Arts College for Women, Walajapet

ABHINANDA PATRA 88%

BANARAS HINDU UNIVERSITY

SWATHY UNNIKRISHNAN 88%

PSG COLLEGE OF ARTS & SCIENCE

OJASH PANDEY 88%

DR. VISHWANATH KARAD MIT WORLD PEACE UNIVERSITY, PUNE

DR SHILPA SINDHU 88%

THE NORTHCAP UNIVERSITY

SHUBHANGI GIRI 87%

BANARAS HINDU UNIVERSITY

VIKASH KUMAR SINGH 87%

KIRLOSKAR INSTITUTE OF ADVANCED MANAGEMENT STUDIES

KHUSHI BANSAL 87%

DR. B. C. ROY ENGINEERING COLLEGE

SOHINI MOHANTY 87%

DR. B. C. ROY ENGINEERING COLLEGE

POKURU SAI PRUDHVI RAJ 87%

NARAYANA ENGINEERING COLLEGE-NELLORE

A SENTHIL KUMAR 87%

CHRIST (DEEMED TO BE UNIVERSITY)

KAMRAN BHARDWAJ 87%

Symbiosis Institute of Management Studies,Pune

DR DEEPA KAPOOR 87%

AMITY UNIVERSITY, NOIDA

UDHAYASANKAR R 87%

SRI SAIRAM INSTITUTE OF TECHNOLOGY

SILAS SARGUNAM S 87%

ANNA UNIVERSITY REGIONAL CAMPUS - TIRUNELVELI

ANANDHA KARTHIK 87%

KUMARAGURU COLLEGE OF LIBERAL ARTS AND SCIENCE

VIDYA KISHAN ALVA 87%

UNIVERSITY COLLEGE MANGALORE

DANISH KHAN 86%

THE BHOPAL SCHOOL OF SOCIAL SCIENCES

ANUSHREE V 86%

PSG COLLEGE OF ARTS & SCIENCE

GAYATHRI K MENON 86%

POONAM SINGH 86%

Prin. L N Welingkar Institute of Management Development and Research

PRATHA PALLAVI SAHITYA 85%

NARAYANA ENGINEERING COLLEGE-NELLORE

NAZAR FATIMA KHAN 85%

Aligarh Muslim University

ISHWARI SONAWANE 85%

ST XAVIERS COLLEGE

MANAS RANJAN PATI 85%

GANDHI ENGINEERING COLLEGE

GAURIKA GUPTA 85%

CHRIST (DEEMED TO BE UNIVERSITY)

MONISHA BALIKA P K 85%

HOLY CROSS COLLEGE (AUTONOMOUS)

SHREEJA 85%

PSG COLLEGE OF ARTS & SCIENCE

ROHIT RAWAT 85%

KIRORI MAL COLLEGE,UNIVERSITY OF DELHI

GAYATHRI S 85%

NEHRU ARTS AND SCIENCE COLLEGE

MADHAVA 85%

GOVERNMENT FIRST GRADE COLLEGE VITTAL

RUWAIDASERIN 85%

SADAKATHULLAH APPA COLLEGE

Enrollment Statistics

Total Enrollment: 6337

Registration Statistics

Total Registration : 1747

Assignment Statistics



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Assignment

Exam score

Final score

Score Distribution Graph - Legend

Assignment Score: Distribution of average scores garnered by students per assignment.
Exam Score : Distribution of the final exam score of students.
Final Score : Distribution of the combined score of assignments and final exam, based on the score logic.