| Module Name | Download |
|---|---|
| noc20_mg14_assigment_1 | noc20_mg14_assigment_1 |
| noc20_mg14_assigment_2 | noc20_mg14_assigment_2 |
| noc20_mg14_assigment_3 | noc20_mg14_assigment_3 |
| noc20_mg14_assigment_4 | noc20_mg14_assigment_4 |
| noc20_mg14_assigment_5 | noc20_mg14_assigment_5 |
| noc20_mg14_assigment_6 | noc20_mg14_assigment_6 |
| noc20_mg14_assigment_7 | noc20_mg14_assigment_7 |
| noc20_mg14_assigment_8 | noc20_mg14_assigment_8 |
| noc20_mg14_assigment_9 | noc20_mg14_assigment_9 |
| Sl.No | Chapter Name | MP4 Download |
|---|---|---|
| 1 | Lecture 1: Introduction to Consumer Behaviour | Download |
| 2 | Lecture 2:The Changing Patterns of Consumer Behaviour | Download |
| 3 | Lecture 3: Dimensions of Consumerism | Download |
| 4 | Lecture 4: Use of Market Segmentation in Consumer Behaviour | Download |
| 5 | Lecture 5: Process of Motivation | Download |
| 6 | Lecture 6: Theories of Motivation | Download |
| 7 | Lecture 7: Consumer Involvement | Download |
| 8 | Lecture 8: Case Study on Motivation and Involvement | Download |
| 9 | Lecture 9: Concept and Levels of Perception | Download |
| 10 | Lecture 10: Process of Perception | Download |
| 11 | Lecture 11: Theories of Personality - I | Download |
| 12 | Lecture 12: Theories of Personality - II | Download |
| 13 | Lecture 13: Brand Personality & Self concept | Download |
| 14 | Lecture 14: Theories of Learning | Download |
| 15 | Lecture 15: Attitude Formation - I | Download |
| 16 | Lecture 16: Attitude Formation - II | Download |
| 17 | Lecture 17: Changing Attitude | Download |
| 18 | Lecture 18: Exercise on Attitude Formation and Change | Download |
| 19 | Lecture 19: Values | Download |
| 20 | Lecture 20: AIO Classification | Download |
| 21 | Lecture 21: VALS - I Typology | Download |
| 22 | Lecture 22: VALS - TM Typology | Download |
| 23 | Lecture 23: | Download |
| 24 | Lecture 24: | Download |
| 25 | Lecture 25: Group Influences on Consumption | Download |
| 26 | Lecture 26: Role of Celebrity Endorsement | Download |
| 27 | Lecture 27: Concept of Family & Family Life Cycle | Download |
| 28 | Lecture 28: Family Buying Decisions | Download |
| 29 | Lecture 29: Diffusion of Innovations - I | Download |
| 30 | Lecture 30: Diffusion of Innovations - II | Download |
| 31 | Lecture 31: Influencing Factors for Adoption and Opinion Leadership | Download |
| 32 | Lecture 32: Consumer Decision Making | Download |
| 33 | Lecture 33: Consumer Black Box Model | Download |
| 34 | Lecture 34: Models of Consumer Behaviour - I | Download |
| 35 | Lecture 35: Models of Consumer Behaviour - II | Download |
| 36 | Lecture 36: Models of Consumer Behaviour - III | Download |
| 37 | Lecture 37: Models of Consumer Behaviour - IV | Download |
| 38 | Lecture 38 : Organisational Buying Behaviour -I | Download |
| 39 | Lecture 39 : Organisational Buying Behaviour -II | Download |
| 40 | Lecture 40: Dimensions of Consumer Research | Download |
| Sl.No | Chapter Name | English |
|---|---|---|
| 1 | Lecture 1: Introduction to Consumer Behaviour | Download Verified |
| 2 | Lecture 2:The Changing Patterns of Consumer Behaviour | Download Verified |
| 3 | Lecture 3: Dimensions of Consumerism | Download Verified |
| 4 | Lecture 4: Use of Market Segmentation in Consumer Behaviour | Download Verified |
| 5 | Lecture 5: Process of Motivation | Download Verified |
| 6 | Lecture 6: Theories of Motivation | Download Verified |
| 7 | Lecture 7: Consumer Involvement | Download Verified |
| 8 | Lecture 8: Case Study on Motivation and Involvement | Download Verified |
| 9 | Lecture 9: Concept and Levels of Perception | Download Verified |
| 10 | Lecture 10: Process of Perception | Download Verified |
| 11 | Lecture 11: Theories of Personality - I | Download Verified |
| 12 | Lecture 12: Theories of Personality - II | Download Verified |
| 13 | Lecture 13: Brand Personality & Self concept | Download Verified |
| 14 | Lecture 14: Theories of Learning | Download Verified |
| 15 | Lecture 15: Attitude Formation - I | Download Verified |
| 16 | Lecture 16: Attitude Formation - II | Download Verified |
| 17 | Lecture 17: Changing Attitude | Download Verified |
| 18 | Lecture 18: Exercise on Attitude Formation and Change | Download Verified |
| 19 | Lecture 19: Values | Download Verified |
| 20 | Lecture 20: AIO Classification | Download Verified |
| 21 | Lecture 21: VALS - I Typology | Download Verified |
| 22 | Lecture 22: VALS - TM Typology | Download Verified |
| 23 | Lecture 23: | Download Verified |
| 24 | Lecture 24: | Download Verified |
| 25 | Lecture 25: Group Influences on Consumption | Download Verified |
| 26 | Lecture 26: Role of Celebrity Endorsement | Download Verified |
| 27 | Lecture 27: Concept of Family & Family Life Cycle | Download Verified |
| 28 | Lecture 28: Family Buying Decisions | Download Verified |
| 29 | Lecture 29: Diffusion of Innovations - I | Download Verified |
| 30 | Lecture 30: Diffusion of Innovations - II | Download Verified |
| 31 | Lecture 31: Influencing Factors for Adoption and Opinion Leadership | Download Verified |
| 32 | Lecture 32: Consumer Decision Making | Download Verified |
| 33 | Lecture 33: Consumer Black Box Model | Download Verified |
| 34 | Lecture 34: Models of Consumer Behaviour - I | Download Verified |
| 35 | Lecture 35: Models of Consumer Behaviour - II | Download Verified |
| 36 | Lecture 36: Models of Consumer Behaviour - III | Download Verified |
| 37 | Lecture 37: Models of Consumer Behaviour - IV | Download Verified |
| 38 | Lecture 38 : Organisational Buying Behaviour -I | Download Verified |
| 39 | Lecture 39 : Organisational Buying Behaviour -II | Download Verified |
| 40 | Lecture 40: Dimensions of Consumer Research | Download Verified |
| Sl.No | Language | Book link |
|---|---|---|
| 1 | English | Download |
| 2 | Bengali | Not Available |
| 3 | Gujarati | Not Available |
| 4 | Hindi | Not Available |
| 5 | Kannada | Not Available |
| 6 | Malayalam | Not Available |
| 7 | Marathi | Not Available |
| 8 | Tamil | Not Available |
| 9 | Telugu | Not Available |