Course Name: Consumer Behaviour

Course abstract

Drawing heavily from the fields of psychology, anthropology and economics; the concepts of Consumer Behaviour puts forth the decision-making processes of buyers, both individually and in groups. It studies the decision-making parameters at both individual as well as group levels as endeavors to understand the consumer preferences and choice heuristics. The course will also bring forth the parameters, process and conflicts while considering family as decision-making unit. The course will sensitize the participants about how the aforesaid concepts will help them in designing appropriate marketing mix and the overall marketing strategy.


Course Instructor

Media Object

Prof. Srabanti Mukherjee

Srabanti Mukherjee is an Assistant Professor in Marketing at Vinod Gupta School of Management, Indian Institute of Technology Kharagpur, India. She holds a PhD degree from Indian Institute of Engineering Science and Technology Shibpur, India. Prior to joining this Institute she has taught in several premiere institutes including Indian Institute of Management Indore, Indian Institute of Social Welfare and Business Management, IIEST Shibpur and Visva Bharti University. Her key teaching interests are consumer behaviour, marketing to the bottom of the pyramid, and advanced marketing research. She has authored a book titled Consumer Behaviour, Cengage Learning India Pvt. Ltd. Apart from publishing quite a few papers in peer-reviewed journals and conferences, she has also registered business cases in Ivey Publishing portal co-distributed through Harvard Business School Publishing.


Teaching Assistant(s)

Pankaj Vishwakarma

PhD Scholar at Vinod Gupta School of Management, IIT Kharagpur

 Course Duration : Jan-Mar 2019
  View Course
 Syllabus
 Enrollment : 15-Nov-2018 to 28-Jan-2019
 Exam registration : 28-Jan-2019 to 22-Mar-2019
 Exam Date : 31-Mar-2019

Enrolled

4851

Registered

942

Certificate Eligible

858

Certified Category Count

Gold

3

Silver

105

Elite

302

Successfully completed

448

Participation

40

Success

Elite

Silver

Gold




Legend

>=90 - Elite + Gold
75-89 -Elite + Silver
>=60 - Elite
40-59 - Successfully Completed
<40 - No Certificate

Final Score Calculation Logic

  • Assignment Score = Average of best 6 out of 8 assignments.
  • Final Score(Score on Certificate)= 75% of Exam Score + 25% of Assignment Score
Consumer Behaviour - Toppers list
Top 1 % of Certified Candidates

DALY PAULOSE 94%

ST TERRESAS COLLEGE

SHARULATHA S 91%

MEPCO SCHLENK ENGINEERING COLLEGE

SAKSHI SHARMA 90%

DEWAN INSTITUTE OF MANAGEMENT STUDIES, MEERUT

GANESH S PRASANNA 89%

JOHN DISTILLERIES PRIVATE LIMITED

TUSHAR KANTI DEBNATH 89%

JALPAIGURI GOVT. ENGINEERING COLLEGE

S. MAHESHWARI 89%

V H N S N COLLEGE

SADHVI MEHROTRA 89%

DAYANAND ACADEMY OF MANAGEMENT STUDIES

PARTH BHATIA 88%

NATIONAL RAIL AND TRANSPORTATION INSTITUTE

PARUL AGARWAL 88%

ABES ENGINEERING COLLEGE


Top 2 % of Certified Candidates

DR. ABADH NARAYAN SINGH 87%

RAJA BALWANT SINGH MANAGEMENT TECHNICAL CAMPUS, AGRA

FATI SHAFAAT 87%

TECHNICAL EDUCATION & RESEARCH INSTITUTE, P.G. COLLEGE, GHAZIPUR

GAURAV JOSHI 86%

RAM LAL ANAND COLLEGE

M JOSHUA MICHAEL 86%

KARUNYA INSTITUTE OF TECHNOLOGY AND SCIENCES

AKSHAYA RAVICHANDRAN 86%

MEPCO SCHLENK ENGINEERING COLLEGE

RAJEEV KUMAR SHUKLA 85%

SHRI VAISHNAV VIDYAPEETH VISHWAVIDYALAYA

TANMOY PRAMANIK 84%

NATIONAL INSTITUTE OF FOOD TECHNOLOGY ENTREPRENEURSHIP AND MANAGEMENT

MARIAM NORONHA 84%

NESS WADIA COLLEGE OF COMMERCE, PUNE


Top 5 % of Certified Candidates

SANA KHAN 83%

PERFORMICS.CONVONIX

SHAGNIK PAUL 83%

ALPHA COLLEGE

ALOK KINRA 83%

FORUM I AVIATION PVT LTD

GAUTAM AGRAWAL 83%

BML MUNJAL UNIVERSITY

ASHWINI RAHANGDALE 83%

COLLEGE OF ENGINEERING PUNE

JAMUNA S 83%

MEPCO SCHLENK ENGINEERING COLLEGE

S RAMESH BABU 83%

MEPCO SCHLENK ENGINEERING COLLEGE

ABHIJIT DAS 83%

ABES ENGINEERING COLLEGE

ANURADHA P 83%

SRI SANKARA ARTS AND SCIENCE COLLEGE

SURAJ SANTOSH BANDODKAR 83%

BMS INSTITUTE OF TECHNOLOGY AND MANAGEMENT

MUDDASSIR KHADAR 83%

SRINIVAS INSTITUTE OF MANAGEMENT STUDIES

TUSHAR S SHETTY 82%

P.A. COLLEGE OF ENGINEERING

SUSHMA J SHETTY 82%

SIKKIM MANIPAL UNIVERSITY

RUBY 82%

SYMBIOSIS

REKHA .S 82%

P.S.R.ENGINEERING COLLEGE

MANISH BALAJI R V 82%

MCGEO INDUSTRIES

MADHUMATHI NAGELLA 82%

TKR INSTITUTE OF MANAGEMENT & SCIENCE

CHIRANTH K M 81%

SIDDAGANGA INSTITUTE OF TECHNOLOGY

AMAL TULSHAN 81%

COLLEGE OF ENGINEERING PUNE

MOHAMMED TARIQ 81%

PSG COLLEGE OF ARTS & SCIENCE

M.VAISHNAVI 81%

MEPCO SCHLENK ENGINEERING COLLEGE

SOUNAK MUKHOPADHYAY 81%

B.P. PODDAR INSTITUTE OF MANAGEMENT AND TECHNOLOGY

ISHMEET KAUR 81%

FEROZE GANDHI INSTITUTE OF PROFESSIONAL STUDIES

KSHITIZ RAJ SRIVASTAVA 81%

S.R.M. INSTITUTE OF SCIENCE AND TECHNOLOGY

KALADHARI BHAVANI 80%

SURANA COLLEGE CENTRE FOR POST GRADUATE STUDIES

DR R MARY METILDA 80%

SRI RAMAKRISHNA ENGINEERING COLLEGE

THANUSHREE S V 80%

PSGR KRISHNAMMAL COLLEGE FOR WOMEN

R.SHANTHI 80%

V H N S N COLLEGE

R.K. MANJU ALIAS MAHALAKSHMI 80%

V H N S N COLLEGE

PRAKASH KADAKOL 80%

KLE SOCIETYS COLLEGE OF BUSINESS ADMINISTRATION,LINGARAJ COLLEGE

BHAVNA PRAJAPATI 80%

ITM UNIVERSITY

PRASHANT TIWARI 80%

SAMRAT ASHOK TECHNOLOGICAL INSTITUTE

Enrollment Statistics

Total Enrollment: 4851

Registration Statistics

Total Registration : 942

Assignment Statistics



Assignment

Exam score

Final score

Score Distribution Graph - Legend

Assignment Score: Distribution of average scores garnered by students per assignment.
Exam Score : Distribution of the final exam score of students.
Final Score : Distribution of the combined score of assignments and final exam, based on the score logic.