Course Name: Consumer Behaviour

Course abstract

Drawing heavily from the fields of psychology, anthropology and economics; the concepts of Consumer Behaviour puts forth the decision-making processes of buyers, both individually and in groups. It studies the decision-making parameters at both individual as well as group levels as endeavors to understand the consumer preferences and choice heuristics. The course will also bring forth the parameters, process and conflicts while considering family as decision-making unit. The course will sensitize the participants about how the aforesaid concepts will help them in designing appropriate marketing mix and the overall marketing strategy.


Course Instructor

Media Object

Prof. Srabanti Mukherjee

Srabanti Mukherjee is an Assistant Professor in Marketing at Vinod Gupta School of Management, Indian Institute of Technology Kharagpur, India. She holds a PhD degree from Indian Institute of Engineering Science and Technology Shibpur, India. Prior to joining this Institute she has taught in several premiere institutes including Indian Institute of Management Indore, Indian Institute of Social Welfare and Business Management, IIEST Shibpur and Visva Bharti University. Her key teaching interests are consumer behaviour, marketing to the bottom of the pyramid, and advanced marketing research. She has authored a book titled Consumer Behaviour, Cengage Learning India Pvt. Ltd. Apart from publishing quite a few papers in peer-reviewed journals and conferences, she has also registered business cases in Ivey Publishing portal co-distributed through Harvard Business School Publishing.


Teaching Assistant(s)

NANDA CHOUDHURY

PhD, Marketing

CHARU SIJORIA

Ph.D

Subhojit Sengupta

PhD, Marketing

 Course Duration : Feb-Mar 2018
  View Course
 Syllabus
 Enrollment : 20-Nov-2017 to 05-Feb-2018
 Exam registration : 08-Jan-2018 to 07-Mar-2018
 Exam Date : 28-Apr-2018, 29-Apr-2018

Enrolled

3713

Registered

472

Certificate Eligible

381

Certified Category Count

Gold

0

Elite

132

Successfully completed

249

Participation

37

Success

Elite

Gold




Legend

>=90 - Elite + Gold
60-89 - Elite
40-59 - Successfully Completed
<40 - No Certificate

Final Score Calculation Logic

  • Assignment Score = Average of best 6 out of 8 assignments.
  • Final Score(Score on Certificate)= 75% of Exam Score + 25% of Assignment Score
Consumer Behaviour - Toppers list
Top 1 % of Certified Candidates

NARMADHA S 88%

MEPCO SCHLENK ENGINEERING COLLEGE

SHAILESHKUMARSINGH RAJPUT 88%

ECLINICALWORKS

SNEHAL BANGAD 86%

MIT ACADEMY OF ENGINEERING

ANUJ BHATIA 86%

Eternal Virtuous Lifestyle LLP


Top 2 % of Certified Candidates

RAHUL KRISHNA 85%

DELHI TECHNOLOGICAL UNIVERSITY

SOHAM AJIT DADARKAR 84%

SWAGAT BHANDAR

DR. SMITA HARWANI 84%

NEW HORIZON COLLEGE OF ENGINEERING

OLY MISHRA 84%

GAYATRI VIDYA PARISHAD COLLEGE FOR DEGREE AND PG COURSES


Top 5 % of Certified Candidates

ANKIT MANSINGHKA 83%

INSTITUTE OF CHEMICAL TECHNOLOGY, MUMBAI

M SILAMBARASAN 83%

MEPCO SCHLENK ENGINEERING COLLEGE

NAYANA S 83%

ADI SHANKARA INSTITUTE OF ENGINEERING AND TECHNOLOGY

ROCKY SACHAN 82%

MEERUT INSTITUTE OF ENGINEERING & TECHNOLOGY

SUYASH GITE 82%

SIES COLLEGE OF ARTS SCIENCE AND COMMERCE

ABHINAV GUPTA 82%

SRM UNIVERSITY

ARADHYA SHANDILYA 81%

DELHI TECHNOLOGICAL UNIVERSITY

MONIKA SARKAR 81%

BHILAI INSTITUTE OF TECHNOLOGY

GOMATHI. N 80%

MEPCO SCHLENK ENGINEERING COLLEGE

SREERAJ BEHERA 79%

Department of Commerce, DSE

PARVEEN SINGH KALSI 79%

KCL INSTITUTE OF MANAGEMENT & TECHNOLOGY, JALANDHAR

NAVJYOT KAUR 79%

LOVELY PROFESSIONAL UNIVERSITY

Enrollment Statistics

Total Enrollment: 3713

Registration Statistics

Total Registration : 472

Assignment Statistics



Assignment

Exam score

Final score

Score Distribution Graph - Legend

Assignment Score: Distribution of average scores garnered by students per assignment.
Exam Score : Distribution of the final exam score of students.
Final Score : Distribution of the combined score of assignments and final exam, based on the score logic.