Course Name: Marketing Management - II

Course abstract

This is part-II of a course on Marketing Management. The objective of the course is to introduce the participants to principles and practices, theoretical building blocks of marketing, its role as an organizational engine and the evolving marketing process of today. At the end of the course, a participant will be able to understand and manage the core marketing management function.


Course Instructor

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Prof. Jayanta Chatterjee

Professor, Interdisciplinary Design Programme and Industrial Management Engineering, IIT Kanpur
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Dr. Shashi Shekhar Mishra

Dr. Shashi Shekhar Mishra is currently working as Assistant Professor in the Department of Industrial and Management Engineering at Indian Institute of Technology Kanpur since December 2011. Dr. Mishra has received his PhD (Marketing) from Indian Institute of Management, Lucknow. He holds an Engineering degree in chemical technology from H.B.T.I. Kanpur, and has worked for three years in petrochemical and automobile industry before joining the doctoral program at IIM Lucknow. He has professional experience in the area of Product Management, Technology Strategy, and Business-to-Business marketing. With more than eight years of industrial, teaching, research, training and consulting experience, Dr. Mishra has several research publications in internationally acclaimed journals and conferences. His research interest include: New Product Development, Marketing Strategy, High-technology Product Marketing, and Advanced Marketing Research & Analytics.
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Teaching Assistant(s)

SOMNATH BHATTACHARYA

MBA IIT Kanpur
pursuing PhD in marketing from IIT Kanpur

 Course Duration : Jul-Sep 2016
  View Course
 Enrollment : 23-May-2016 to 18-Jul-2016
 Exam registration : 02-Aug-2016 to 19-Aug-2016
 Exam Date : 18-Sep-2016

Enrolled

2010

Registered

268

Certificate Eligible

150

Certified Category Count

Gold

0

Silver

0

Elite

54

Successfully completed

96

Participation

77

Success

Elite

Gold




Legend

>=90 - Elite + Gold
60-89 - Elite
40-59 - Successfully Completed
<40 - No Certificate

Final Score Calculation Logic

  • Assignment Score = Sum of all 5 assignments.
  • Final Score(Score on Certificate)= 75% of Exam Score + 25% of Assignment Score
Marketing Management - II - Toppers list
Top 1 % of Certified Candidates

SHIKHA R VIJAY 86%

ZYDEX INDUSTRIES

RITIKA GAUBA 83%

INSTITUTE OF RURAL MANAGEMENT


Top 2 % of Certified Candidates

SANGEETHA V M 81%

P.S.R.ENGINEERING COLLEGE


Top 5 % of Certified Candidates

KRATI ARORA 80%

MAHARANIS COLLEGE

CRIH UNDER CCRH

KAARTHIEKHEYAN V 78%

KUMARAGURU COLLEGE OF TECHNOLOGY

SHIV RANJAN 78%

AMITY UNIVERSITY

MAHESH SINGH 77%

FOOTWEAR DESIGN AND DEVELOPMENT INSTITUTE

SAYAN BAL 77%

IIT BOMBAY

VISHNU NATH 77%

SELF EMPLOYED

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Assignment

Exam score

Final score

Score Distribution Graph - Legend

Assignment Score: Distribution of average scores garnered by students per assignment.
Exam Score : Distribution of the final exam score of students.
Final Score : Distribution of the combined score of assignments and final exam, based on the score logic.