Modules / Lectures

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Sl.No Chapter Name English
1Brief Recap of Basic Concepts from Marketing Management 1Download
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2Brief Recap of Basic Concepts from Marketing Management 1- IIDownload
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3Product - An Important Component of the 4PDownload
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4New Product DevelopmentDownload
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5New Product Development - IIDownload
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6Entreprenuerial MarketingDownload
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7Screening New Product Ideas Download
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8Diffusion of InnovationDownload
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9Product Life Cycle and Introduction to StrategyDownload
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10Strategy for New Product IntroductionDownload
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11Strategy for New Product Introduction - IIDownload
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12Marketing Strategies for Different Stages in PLCDownload
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13Introduction to Brand, Branding and Brand EquityDownload
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14Strategic Brand Management ProcessDownload
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15Brand Building IDownload
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16Brand Building IIDownload
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17Secondary Associations of a Brand and Advantages of BrandDownload
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18Measuring Brand Equity and other Brand Related ConstructsDownload
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19Global Dimensions of BrandsDownload
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20Brand Message and Advantage of BrandDownload
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21Branding StrategiesDownload
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22Branding Strategies IIDownload
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23Strategic Brand ManagementDownload
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24Creating a Powerful BrandDownload
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25Introduction to PricingDownload
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26Considerations for Setting the PriceDownload
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27Determing the Demand and Cost EstimationDownload
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28Cost Estimation and Break Even AnalysisDownload
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29Different Methods of PricingDownload
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30Different Methods of Pricing IIDownload
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31Introduction to DistributionDownload
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32Types of Channel and their DynamicsDownload
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33Different Channel Options Download
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34Integrated Marketing Channel Download
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35Retailing and WholesalingDownload
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36Retailing and Wholesaling IIDownload
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37Retail Marketing ManagementDownload
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38Choosing Retail Location and LayoutDownload
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39Introduction to Integrated Marketing CommunicationsDownload
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40Models of CommunicationDownload
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41Designing and Implementing Marketing CommunicationDownload
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42Digital Marketing CommunicationDownload
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43Introduction to Services MarketingDownload
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44Characteristics of Services Download
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45Failure of Service and SolutionsDownload
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46Service QualityDownload
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47Recap of Important Concepts IDownload
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48Recap of Important Concepts IIDownload
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Sl.No Language Book link
1EnglishNot Available
2BengaliNot Available
3GujaratiNot Available
4HindiNot Available
5KannadaNot Available
6MalayalamNot Available
7MarathiNot Available
8TamilNot Available
9TeluguNot Available