Our reaction to color is instantaneous and this lens is a quick look at general responses based on research, historical significance of color and word association studies.

Plate1. Relative absorption and reflection of light by white, gray, and black surfaces

Color and texture also affect the amount of reflected light. While attending a party in night/day one has to carefully select the fabric, which would help to identify or stand out among others.

Meaning of Color could be experienced in various ways which may vary person to person, culture to culture and tradition to tradition.  Color has attributes- cool, hot/ warm, bright, dull, etc. In true sense there is no color that is cold or hot (Physically), it is our feeling- warm and cool colors application by analogy to feelings.

Color has many meanings, which varies in great diversity. How color behaves in relation to other colors and shapes is a complex area of color theory. Combination of colors could be from pure arrangement of colors to symbols and metaphors.