The Meaning of Color

In order to understand the Meaning of Color one has to study the area of Color Psychology. Human beings react and feel differently towards various colors. This is known as color psychology and it is scientifically verified. It varies from country to country. Color psychologists have studies and experimented cultures like Ancient Indians, Chinese and Egyptians have used color-therapy (chromo-therapy) to heal their patients. The effect of colors is perceived differently by different people. It is very much subjective and difficult to quantify. (Article Source: http://EzineArticles.com/1899008; June 9, 2012)

“Color in design is very subjective. What evokes one reaction in one person may evoke a very different reaction in someone else. Sometimes this is due to personal preference, and other times due to cultural background. Color theory is a science in itself. Studying how colors affect different people, either individually or as a group, is something some people build their careers on. And there’s a lot to it. Something as simple as changing the exact hue or saturation of a color can evoke a completely different feeling. Cultural differences mean that something that’s happy and uplifting in one country can be depressing in another.”

(Ref: http://www.smashingmagazine.com/2010/01/28/color-theory-for-designers-part-1-the-meaning-of-color/ ; June 9, 2012)