The middle of 19th C AD to the end of 19th C AD produced architectural style that remarkably distinct with their characteristics, popularly known as Victorian Architecture. The Victorian Architecture characterises with their use of material and elaborates decorative quality that is typically Gothic. From the modern design point of view the design represented the sentiment of minute details, exclusive material use and volumes. Because of the massive grandeur of the scale in solidity the architecture of that era became burdensome for the future generation where after the WWII the traditional material became expensive compare to the invention of new technology.
The concept of multi-storeyed buildings because of the scarcity of space in urban scenario became extremely popular in the middle of 19th century in the US. Naturally ‘straight-line’ became the core of the new architecture solution. Industrial design and other household products are strongly influenced by the new concept. Luis Sullivan became champion the new architecture.
 |
 |
| Plate17 A. Luis Sullivan, Roosevelt University, Chicago, USA |
Plate 17 B. Frank Lloyd Wright, Chicago |
(Ref. Plate 17 A: http://en.wikipedia.org/wiki/Louis_Sullivan ; June 3, 2012)
(Ref. Palte 17 B: http://en.wikipedia.org/wiki/List_of_Frank_Lloyd_Wright_works ; June 3, 2012)
Along with the art, architecture took a giant step toward modernism in 3-D space. Architecture spelt the concept of straight-line and aesthetics which eventually influenced the entire world of Industrial Design (consumer product). Luis Sullivan introduced a major concept of multistoried office building in Chicago. The scarcity of land for the urban development became one of the major issues in the modern town planning. The multistoried high rise architecture certainly took a major step in solving the land problem. The philosophy of straight line gave a new look to the urban skyline.
 |
| Plate18. Frank L. Wright ‘Fallingwater’, PA, USA, 1936 |
(Ref. http://en.wikipedia.org/wiki/Fallingwater ; June 3, 2012)
Frank Lloyd Wright’s Fallingwater (Plate18) is landmark architecture for private housing. The style of Wright has influenced around the world. Horizontal and vertical lines in space became the new visual language. The contrast of straight-lines in nature created a new concept of aesthetics. Thus, architecture took the first step towards the new Industrial Design. |
