Module 5: "Color in Art & Design"
  Lecture 15: "Modern Art in Design"
 

Modern Art in Design

In order to understand the relationship between art and design one needs to go through the chronological events in the history of modern art that has enormous contribution in the field of modern design profession. Unfortunately in most cases art’s contribution has remained in the area of aesthetics. One has to realize the fundamental change in aesthetic appreciation that we experience today has come from a complex socio-political evolution. The revolutionary intellectual thoughts and challenges the art and architecture faced during the late 19th C AD and the early 20th C AD has led to the present state of freedom of expression. Art had challenged and demolished the orthodox and traditional societal behaviour. Art refused to accept the traditional norms that would restrict their freedom of expression. Such movement at the backdrop of Industrial Revolution, French and Russian Revolution swept through Europe giving birth to new generation creativity. Modern design has enormous debt to the movement.

The progress towards abstraction clearly shows the simplification of the subject in ‘straight-line’. Industrial Design found a new concept that perfectly matches with the philosophy of ‘mass production’. ‘Straight-line’ became the idiom of a new creativity. Straight-line could find a new horizon of aesthetic appreciation. Piet Mondrian becomes one of the fountainheads of such philosophy. Industrial Designers could perceive a new language of expression. In the process architecture took the initiative to introduce a new style of architectural construction evolving around the philosophy of minimalist approach in straight-lines.