Plate14. A Braque. Le Portugais Emigrant, 1911-1912	14. B Picasso, Guiter, Collage 1912	14. C Picasso, Collage	(wood, paper, readymade)

15. A Picasso’s ‘Bull Head’ 1943	15 B    ‘Readymade’  Marcel Duchamp (1913-1917)

(Read more: http://en.wikipedia.org/wiki/Readymades_of_Marcel_Duchamp ; June 3, 2012)
Introduction of collage by Picasso and Braque (plates 14 B& C) became one of the most significant movements for the future generations. By introducing readymade objects baptised machine made mass produced as art. Duchamp in 1913-17 (pale 15B) readymade art works introduced a new concept that would recognize machine manufactured mass produced products as work of art. Industrial Design products, by this time are available to the mass but remained outside the domain of art and aesthetics. Duchamp baptised those products and forced people to recognize the aesthetic beauty in Industrial Design. Hence, modern art became the source of new aesthetics that matched with the essence of industrial products (consumer products).

From now on, art was to be discussed in terms of style -- colour, line, shape, space, and composition -- conveniently ignoring or playing down whatever social, political, or progressive statements the artist had hoped to make in his or her work. Departure from the conventional thinking about art gave new philosophy that is so close to the modern design thinking. Modern Art of 20th century give birth to a new area leading to establish The Bauhaus in Germany. The Bauhaus further enhanced the momentum and laid down the fundamentals for the future of academic institutions for Industrial Design.