Kitson and Campbell (2001, 140-141) define narrow view as the view that the sole responsibility of business is the profit maximization, and broad view as the view that the business has other responsibilities also – responsibilities towards those who are directly financially connected to them such as consumers, employees, shareholders and suppliers, and responsibilities towards community, state and environment.
Yet a strong view is emerging that links professional ethics with universal human norms and human rights. This is particularly true for evaluation of business practices. According to this view moral codes are universal and not domain specific? George (2001) says:
… while social responsibility may vary from country to country, moral norms do not. A company cannot change its moral beliefs and values as it moves from United States to Japan , to India, or to Saudi Arabia: if it is to have any moral or ethical standards, it must adhere to these wherever it operates. If, like a chameleon, a company changes its ethics from country to country, it has no ethical standards. |
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