It is a culture that decides the purpose to which a technical invention must be put. Although technology has advanced geometrically in the recent past, technology alone does not cause social change. It does not by itself even cause further advances in technology. Social values play a dominant role here. It is the complex combination of technology and social values which produces conditions that encourage further technological change. For example the belief or the idea that human life must not be sacrificed for wants of medical treatment, contributed to the advancement in medical technology. Max Weber in his The Protestant Ethic and the spirit of Capitalism has made a classical attempt to establish a correlation between the changes in the religious outlook, beliefs and practices of the people on the one hand and their economic behavior on the other. He has observed capitalism could grow in the western societies to very great extent and not in the eastern countries like India and China. He has concluded that Protestantism with its practical ethics encouraged capitalism to grow in the west and hence industrial and economic advancement took place there. In the East, Hinduism, Buddhism, Judaism and Islam on the other hand did not encourage capitalism. Thus cultural factors play a positive as well as negative role in bringing about technological change. Cultural factors such as habits, customs, traditions, conservatism, traditional values etc may resist the technological inventions. On the other hand factors such as breakdown in the unity of social values, the diversification of social institutions craving for the new thoughts, values etc may contribute to technological inventions. Technological changes do not take place on their own. They are engineered by men only. Technology is the creation of man. Men are always moved by ideas, thoughts, values, beliefs, morals and philosophies etc. These are the elements of culture. These sometimes decide or influence the direction in which technology undergoes change. Men are becoming more and more materialistic in their attitude. This change in the attitude and outlook is reflected in the technological field. Thus in order to lead a comfortable life and to minimize the manual labor man started inventing new techniques, machines, instruments and devices.

(g)  Technological factor

The technological factors represent the conditions created by man which have a profound influence on his life. In the attempt to satisfy his wants, fulfill his needs and to make his life more comfortable man creates civilization. Technology is a byproduct of civilization .When the scientific knowledge is applied to the problems in life it becomes technology. Technology is a systematic knowledge which is put into practice that is to use tools and run machines to serve human purpose. Science and technology go together. In utilizing the products of technology man brings social change. The social effects of technology are far-reaching. According to Karl Marx even the formation of social relations and mental conceptions and attitudes are dependent upon technology. He has regarded technology as a sole explanation of social change. W.F Ogburn says technology changes society by changing our environment to which we in turn adapt. These changes are usually in the material environment and the adjustment that we make with these changes often modifies customs and social institutions. A single invention may have innumerable social effects. Radio for example has One of the most extreme expressions of the concern over the independence of technology is found in Jacques Ellul’s “the technological society”. Ellul claims that in modern industrial societies technologism has engulfed every aspect of social existence in much the same way Catholicism did in the middle ages. The loss of human freedom and the large-scale destruction of human beings are due to the increasing use of certain types of technology which has begun to threaten the life support systems of the earth as a whole.