Signs therefore are also codes, and they become naturalized. There is nothing ontologically natural about signs since these are conventionalized through repeated use. The apparent transparency of meaning is the result of cultural habituation. What happens to us if we get habituated to something? We begin to see these things as given or natural, something that has always been there. So the effect of this is to conceal the politics of cultural practices. And an important function of the cultural theorist is to dismantle this habituation to show to us that these are nothing but the products of habit concealed by overuse. Therefore, structuralism is anti-humanist in the sense that it is outside the individual or the ego.

It is ideology or our system of beliefs that naturalises interpretations or meanings. Similarly myths are conceptual maps of understanding.