Module 3 : Art & Aesthetics in Design
  Lecture 8 : Dancing Shiva; Feng-Shui Symbolism and Non-verbal Modern Symbols; Effective Non-verbal Communication; Conclusion
 

The perception of aesthetics has over and again being challenged by scholars and intellectuals based on new concept. Aesthetics does not mean conventional sense of ‘beauty’ always. In 1916, a group of artists, poets, writers, musicians, and philosophers in Europe challenged the conventional aesthetic appreciation and creativity. They showed the aesthetic properties could exist in mass produced objects as well. Bicycle-wheel, bathroom wares, and various household products that were never considered as work of art were exhibited with the signature of artists.Readymade consumer products are baptized and elevated to the rank of art. Ready-made object, machine produced consumer products were never considered work of art that could possess aesthetic beauty like any other art.

Conclusion

Understanding art and its relationship with aesthetic has raised many questions through ages. It is found that the aesthetic realization is quite relative experience. Based on cultural and traditional diversity the aesthetic appreciation varies. Symbolism and metaphor have played extremely significant role. Unless in-depth understanding is achieved one cannot perceive the meaning of traditional art. Along with art, design has also been influenced through ages. The motifs and symbolism in various architectural decorations and household articles have enriched the social customs in the form of metaphors. In traditional period, artist-architects have plays important role through creative manifestations.

Late 19th C AD and early 20th C AD initiated new thinking process liberated from the older traditional practices. The effort resulted in intellectual revolution through literature, art, music, architecture, performing arts etc. The movement started questioning the established believes and practices. Common men discovered the new language of liberated thinking. ‘Art for Art’s Sake’ and the DADA movements introduced new wave of free thought and liberation from the bondage of old traditional doctrine. Art and Aesthetics in Design has squarely benefited from the movement.