The household articles drew attention of a group of artists which was neglected by art community. Along with the other form of creative art works the creativity in Industrial Design made new entry to the field of art. The new class of artists are socially aware people who could contribute through the application of aesthetic in the field of Industrial Design.

Duchamp’s cynicism directed to the conventional art, forced people to think differently.  He chose things that are commonly considered as ‘anti-art’. Based on ‘visual difference’ his selection communicated cynicism, humour, ambiguity and sarcasm. Naturally it was quite revolutionary in term of its content and expression. Duchamp insisted, "...an ordinary object elevated to the dignity of a work of art by the mere choice of an artist." Therefore, his approach toward art shook the so-called foundation of art and its appreciation. Having introduced such philosophy Duchamp enormously helped elevated the concept and the dignity of mass-produced objects. During his lifetime he produced only twenty Readymade Art. Machine produced objects (plate 8A-8D) are being baptized as art which forced people to accept Industrial Design as par with other creative field. Machine made products in modern period has earned its respect and dignity due to such revolutionary effort by the artists of early 20th century. Along with Readymade, DADA movement further reinforced the modern thinking and philosophy of art. It involved visual arts, literature, poetry, art manifestoes, art theory, theatre, and graphic design. The concept attracted large number of creative people to assemble under one umbrella to protest against war.

What is DADA Movement?

DADA is an anti-war movement that was spearheaded by a group of artists in Zurich. In 1916, Hugo Ball, Emmy Hennings, Tristan Tzara, Hans Arp, Richard Huelsenbeck, Sophie Täuber; along with others discussed art and put on performances in the Cabaret Voltaire expressing their disgust with the war and the interests that inspired it. By some accounts Dada coalesced on October 6 at the cabaret.

Origin of the word Dada (1916-1923)

Dada was born out of negative reaction to the horrors of World War I. The origin of the name Dada is unclear. Some believe that it is a nonsensical word. Others maintain that it originates from the Romanian artists Tristan Tzara andMarcel Janco's frequent use of the words da, da, meaning ‘yes’, ‘yes’ (Da, Da) in the Romanian language.
(Ready more: http://en.wikipedia.org/wiki/Dada ; January 8, 2012)