Course abstract

Introduction to retail management is the elective course from marketing area. This course intends to provide the students with an overview of the retail industry, concepts and processes and an opportunity to understand the areas of accountability for a Retail Manager. This course will emphasize on the various elements that comprise the retail mix, including types of retailers, multichannel retailing, consumer buying behavior, retail marketing strategies, selecting retail site locations, supply chain management, merchandising, pricing, store management, store layout & design and customer service. This course will also emphasize on the aspect of understand and discuss the concepts of franchising, legal and regulatory framework of franchising, develop appropriate values among the students like frugality and care in making investment etc. Further, this course will also go through basics of retail analytics. The students will also be able to determine a level of interest in pursuing a career in retail and franchising management.