Course abstract
This is part-I of a course on Marketing Management. The objective of the course is to introduce the participants to principles and practices, theoretical building blocks of marketing, its role as an organizational engine and the evolving marketing process of today. At the end of the course, a participant will be able to understand and manage the core marketing management function.
Course Instructor
Prof. Jayanta Chatterjee
Prof. Jayanta Chatterjeeis is an Adjunct Senior Professor of Marketing, Sales and Strategy in the Department of Industrial and Management Engineering at IIT Kanpur. An Electrical Engineering graduate from Jadavpur University, M.Tech and PhD from IIT Delhi,(.) Prof. Chatterjee has eighteen years of Management teaching experience in India and abroad and 30 years of hands on management experience in different countries. He has risen through Sales, Marketing, Project Management, Technology and Business development functions in top multinationals like Siemens, Allen Bradley, and Rockwell International to CEO and Executive Director positions. He has founded two successful start-ups and mentored many. His earlier courses on Marketing Management I and II, Strategic marketing and Managing Services on NPTEL are well subscribed. The book on Services marketing co-authored by Prof Chatterjee and published by Pearson India is also well known.More info
Prof. Shashi Shekhar Mishra
Prof. Shashi Shekhar Mishra is currently working as Assistant Professor in the Department of Industrial and Management Engineering at Indian Institute of Technology Kanpur since December 2011. Dr. Mishra has received his PhD (Marketing) from Indian Institute of Management, Lucknow. He holds an Engineering degree in chemical technology from H.B.T.I. Kanpur, and has worked for three years in petrochemical and automobile industry before joining the doctoral program at IIM Lucknow. He has professional experience in the area of Product Management, Technology Strategy, and Business-to-Business marketing. With more than eight years of industrial, teaching, research, training and consulting experience, Dr. Mishra has several research publications in internationally acclaimed journals and conferences. His research interest include: New Product Development, Marketing Strategy, High-technology Product Marketing, and Advanced Marketing Research & Analytics.Teaching Assistant(s)
No teaching assistant data available for this course yetCourse Duration : Aug-Oct 2021
View Course
Syllabus
Enrollment : 20-May-2021 to 23-Aug-2021
Exam registration : 17-Jun-2021 to 17-Sep-2021
Exam Date : 23-Oct-2021
Enrolled
7421
Registered
1996
Certificate Eligible
983
Certified Category Count
Gold
9
Silver
109
Elite
307
Successfully completed
558
Participation
825
Success
.jpg)
Category : Successfully Completed
Elite
.jpg)
Category : Elite
Silver
.jpg)
Category : Silver
Gold
.jpg)
Category : Gold
Legend
AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75 AND FINAL SCORE >=40BASED ON THE FINAL SCORE, Certificate criteria will be as below:
>=90 - Elite + Gold
75-89 -Elite + Silver
>=60 - Elite
40-59 - Successfully Completed
Final Score Calculation Logic
- Assignment Score = Average of best 6 out of 8 assignments.
- Final Score(Score on Certificate)= 75% of Exam Score + 25% of Assignment Score
Note:We have taken best assignment score from both July 2020 and July 2021 courses
Marketing Management - I - Toppers list
Top 1 % of Certified Candidates
Top 2 % of Certified Candidates
Top 5 % of Certified Candidates
Enrollment Statistics
Total Enrollment: 7421
Registration Statistics
Total Registration : 1997
Assignment Statistics
Assignment
Exam score
Final score
Exam score
Final score