Course Name: Consumer Psychology

Course abstract

Human beings have basic needs that they fulfill by making transactions in the market. Transactions mostly in the form of monetary exchange for goods and services are very basic for the survival of the human race. The present course is designed to study how consumers behave on the market and what the consequences of various behavior patterns. Additionally, the present course also looks at various psychological factors that shape the behavior and actions of the consumer in the global market.


Course Instructor

Media Object

Prof. Naveen Kashyap

Dr. Naveen Kashyap is as Associate Professor of Psychology at the Indian Institute of Technology Guwahati. His research interests are sleep and human cognitive processes. Dr Kashyap has been teaching courses like cognitive psychology, introduction to psychology, human memory, advance cognitive process and research methodology to UG and PG students of IITG Guwahati for the past 10 years.


More info

Teaching Assistant(s)

No teaching assistant data available for this course yet
 Course Duration : Jul-Sep 2021
  View Course
 Syllabus
 Enrollment : 20-May-2021 to 02-Aug-2021
 Exam registration : 17-Jun-2021 to 20-Aug-2021
 Exam Date : 26-Sep-2021

Enrolled

5246

Registered

2064

Certificate Eligible

1544

Certified Category Count

Gold

76

Silver

538

Elite

501

Successfully completed

429

Participation

378

Success

Elite

Silver

Gold




Legend

AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75 AND FINAL SCORE >=40
BASED ON THE FINAL SCORE, Certificate criteria will be as below:
>=90 - Elite + Gold
75-89 -Elite + Silver
>=60 - Elite
40-59 - Successfully Completed

Final Score Calculation Logic

  • Assignment Score = Average of best 6 out of 8 assignments. Final Score(Score on Certificate)= 75% of Exam Score + 25% of Assignment Score
    Note:We have taken best assignment score from both July 2020 and July 2021 course
Consumer Psychology - Toppers list
Top 1 % of Certified Candidates

AHELI BHATTACHARYYA 98%

BANARAS HINDU UNIVERSITY

AASTHA BANSAL 97%

INDIRA GANDHI DELHI TECHNICAL UNIVERSITY FOR WOMEN

TANAY MANGLANI 97%

University Of Allahabad

SAMRIDHI 97%

INDIRA GANDHI DELHI TECHNICAL UNIVERSITY FOR WOMEN

PRASHAANTH K 95%

DR.M.G.R.EDUCATIONAL AND RESEARCH INSTITUTE

SHRUTHI R BHARADWAJ 95%

CHRIST (DEEMED TO BE UNIVERSITY)

SHARON ANN GEORGE 95%

CHRIST (DEEMED TO BE UNIVERSITY)

RAMANIKA DHAWAN 95%

CHRIST (DEEMED TO BE UNIVERSITY)

VISHWAMADHAVAN K M 95%

CHRIST (DEEMED TO BE UNIVERSITY)

ARITRA DUTTA 94%

ASSAM ENGINEERING COLLEGE

RIYA PANJA 94%

GOVERNMENT COLLEGE OF ENGINEERING & CERAMIC TECHNOLOGY

JOHN RAPHAEL NIKHIL ROZARIO 94%

ST. JOSEPHS COLLEGE OF COMMERCE (AUTONOMOUS)

KASHISH KUKREJA 93%

THE BHOPAL SCHOOL OF SOCIAL SCIENCES

SHREYA T 93%

M.O.P. Vaishnav College for Women

RAJDEEP CHAUHAN 93%

ISHIKA PANDEY 93%

INDIRA GANDHI DELHI TECHNICAL UNIVERSITY FOR WOMEN

RESHME BALASUBRAMANIYAN 93%

CHRIST (DEEMED TO BE UNIVERSITY)

RANIKA S 93%

CHRIST (DEEMED TO BE UNIVERSITY)


Top 2 % of Certified Candidates

NIDHI SINGH 92%

BANARAS HINDU UNIVERSITY

APURVA SINGH 92%

INDIRA GANDHI DELHI TECHNICAL UNIVERSITY FOR WOMEN

SOWMYA ACHAR 92%

ST. JOSEPHS COLLEGE OF COMMERCE (AUTONOMOUS)

ARNAB DAS 92%

Ametek Instruments

B SHIKHARA 92%

ST. JOSEPHS COLLEGE OF COMMERCE (AUTONOMOUS)

MEHAK GARG 92%

INDIRA GANDHI DELHI TECHNICAL UNIVERSITY FOR WOMEN

SWATHI Y A 92%

CHRIST (DEEMED TO BE UNIVERSITY)

RONAK SINGH CHAWLA 92%

CHRIST (DEEMED TO BE UNIVERSITY)

SHARVANI GOSWAMI 92%

V. N. Bhatkhande Sangeet Mahavidyalya

SRISHTI MAHAJAN 91%

ST. JOSEPHS COLLEGE OF COMMERCE (AUTONOMOUS)

SANDEEP SAROJ 91%

Pondicherry University

PRATYUSH RASTOGI 91%

CHRIST (DEEMED TO BE UNIVERSITY)

VARTICA JAIN 91%

INDIRA GANDHI DELHI TECHNICAL UNIVERSITY FOR WOMEN

MANSI GUPTA 91%

Amity University

SHRINKHAL WALANI 91%

CHRIST (DEEMED TO BE UNIVERSITY)

SUPRIYA BELLUR 91%

CHRIST (DEEMED TO BE UNIVERSITY)

ARGHA CHAKRABORTY 91%

GOVERNMENT COLLEGE OF ENGINEERING & CERAMIC TECHNOLOGY

VISHNU NAMBIAR 91%

CHRIST (DEEMED TO BE UNIVERSITY)


Top 5 % of Certified Candidates

RAMYA KANNAN 90%

DR.M.G.R.EDUCATIONAL AND RESEARCH INSTITUTE

SANGEETA BEHERA 90%

DR.M.G.R.EDUCATIONAL AND RESEARCH INSTITUTE

AYUSH GUPTA 90%

CHRIST (DEEMED TO BE UNIVERSITY)

MONIKKA PARASURAMAN 90%

DR.M.G.R.EDUCATIONAL AND RESEARCH INSTITUTE

EVANGELINE A 90%

PSG COLLEGE OF ARTS & SCIENCE

LAHYA REDDY CHENNURU 90%

CHRIST (DEEMED TO BE UNIVERSITY)

VARSHINI SENTHILNATHAN 90%

SRI RAMACHANDRA INSTITUTE OF HIGHER EDUCATION AND RESEARCH

ANANYA ARVIND 90%

SRI RAMACHANDRA INSTITUTE OF HIGHER EDUCATION AND RESEARCH (DU)

MEGHNA JOSEPH THANNICKAL 90%

BHARATHIAR UNIVERSITY

R JAYALAKSHMI 90%

UNIVERSITY OF MADRAS

AARYA S 90%

DY Patil School of Biotechnology and Bioinformatics

ANANYA ANANT ATHAVALE 90%

DR. VISHWANATH KARAD MIT WORLD PEACE UNIVERSITY, PUNE

ANALJIT SINGH ANAND 90%

ST. JOSEPHS COLLEGE OF COMMERCE (AUTONOMOUS)

AVANTHIKA I 90%

DWARAKADOSS GOVARDHAN DOSS VAISHNAV COLLEGE

PRATHAM SURANA 90%

ITM UNIVERSITY

ADHYA MITTAL 90%

Indira Gandhi Delhi Technical University For Women

AYUSHI JAIN 90%

INDIRA GANDHI DELHI TECHNICAL UNIVERSITY FOR WOMEN

SRIHARINI K 90%

PSG COLLEGE OF ARTS & SCIENCE

DHARSHINI G 90%

CHRIST (DEEMED TO BE UNIVERSITY)

CHRISTINA ANN MARTIN 90%

BHARATHIAR UNIVERSITY

SHARVADARSHINI B 90%

PSG COLLEGE OF ARTS & SCIENCE

GAHANA PRASHANTH NARAYAN 90%

CHRIST UNIVERSITY

HANNAH MATHEW 90%

ST. JOSEPHS COLLEGE OF COMMERCE (AUTONOMOUS)

DOMINIC GEORGE DA COSTA 90%

ST. JOSEPHS COLLEGE OF COMMERCE (AUTONOMOUS)

M GURUSWARAN 90%

COIMBATORE INSTITUTE OF TECHNOLOGY

SHIVANI RAWAT 90%

BANARAS HINDU UNIVERSITY

ANUSHREE JANA 90%

ST. JOSEPHS COLLEGE OF COMMERCE (AUTONOMOUS)

ASHLESHA GEORGE 90%

ST. JOSEPHS COLLEGE OF COMMERCE (AUTONOMOUS)

GARIMA PANDEY 90%

BANARAS HINDU UNIVERSITY

AASTHA ARYA 90%

Ramanujan College, University of Delhi

MITALI LAROIA 90%

INDIRA GANDHI DELHI TECHNICAL UNIVERSITY FOR WOMEN

SHREYA DE 90%

INDIRA GANDHI DELHI TECHNICAL UNIVERSITY FOR WOMEN

AMOGH AGRAWAL 90%

APOLLO 247

SHARON BIJU 90%

ST. JOSEPHS COLLEGE OF COMMERCE (AUTONOMOUS)

OJASVI CHANDRA 90%

CHRIST (DEEMED TO BE UNIVERSITY)

PURVI GUPTA 90%

Banaras Hindu University

SRISHTI ARORA 90%

CHRIST (DEEMED TO BE UNIVERSITY)

SANCHAY YADAV 90%

IITM BSC DEGREE PROGRAM

SAI VAISHNAVI C 90%

ST. JOSEPHS COLLEGE OF COMMERCE (AUTONOMOUS)

SHREYA SRI B 90%

CHRIST (DEEMED TO BE UNIVERSITY)

SWAMINATHAN NAGARAJAN 88%

PRITAM BISWAS 88%

GOVERNMENT COLLEGE OF ENGINEERING & CERAMIC TECHNOLOGY

OLEENA SHAHARBANU M H 88%

FAROOK COLLEGE

SHAMNA THASNI K 88%

FAROOK COLLEGE

DEEKSHA PAL 88%

BHARATIYA VIDYA BHAVANS SARDAR PATEL INSTITUTE OF TECHNOLOGY

FIONA MARY C S 88%

ST. JOSEPHS COLLEGE OF COMMERCE (AUTONOMOUS)

AFA GAFOOR 88%

FAROOK COLLEGE

SHIVAANI M 88%

CHRIST (DEEMED TO BE UNIVERSITY)

DEEPSHIKHA SINGH 88%

INDIRA GANDHI DELHI TECHNICAL UNIVERSITY FOR WOMEN

PRIYANSHU PRIYA 88%

LOK NAYAK JAI PRAKASH INSTITUTE OF TECHNOLOGY

SHUCHITA BHUTANI 88%

INDIRA GANDHI DELHI TECHNICAL UNIVERSITY FOR WOMEN

NANDINI SAINI 88%

INDIRA GANDHI DELHI TECHNICAL UNIVERSITY FOR WOMEN

POONGUZHALI R P 88%

CHRIST (DEEMED TO BE UNIVERSITY)

PALLAK MEHTA 88%

BANARAS HINDU UNIVERSITY

PUSHPRAJ SINGH RAJAWAT 88%

Indira Gandhi National Open University

FIDA M 88%

FAROOK COLLEGE

SAJEESHWAR 88%

PSG COLLEGE OF ARTS & SCIENCE

SAMYA JAIN 88%

INDIRA GANDHI DELHI TECHNICAL UNIVERSITY FOR WOMEN

DR MAHESWAR C Y 88%

SMT KAMALA AND SHRI VENKAPPA M AGADI COLLEGE OF ENGINEERING AND TECHNOLOGY

TORSA CHATTORAJ 88%

BANARAS HINDU UNIVERSITY

KARTHIGADHARANI D 88%

CHRIST (DEEMED TO BE UNIVERSITY)

ASEENA 88%

FAROOK COLLEGE

LAVETI SHAIVI 88%

D. Y PATIL SCHOOL OF BIOTECHNOLOGY & BIOINFORMATICS

Enrollment Statistics

Total Enrollment: 5246

Registration Statistics

Total Registration : 2065

Assignment Statistics



Assignment

Exam score

Final score

Score Distribution Graph - Legend

Assignment Score: Distribution of average scores garnered by students per assignment.
Exam Score : Distribution of the final exam score of students.
Final Score : Distribution of the combined score of assignments and final exam, based on the score logic.

Excellent course for my students other than subject learning new insights to consumer psychology, thank you.