Course Name: Services Marketing: A Practical Approach

Course abstract

This course will help students to learn the fundamentals of services marketing from a practical point of view. The course focusses on the needs of the customers, who are to be kept satisfied and delighted for a business to prosper. The course will help students understand services marketing from various perspectives and will also be useful if participants wish to establish a new service business of manage an existing one.


Course Instructor

Media Object

Prof. Biplab Datta

Biplab Datta is an Associate Professor (Marketing) at Vinod Gupta School of Management, Indian Institute of Technology Kharagpur, India. He holds a Ph.D. degree from Indian Institute of Technology Delhi, India. His research interests include Marketing Management, Service Quality Management and Customer Relationship Management. He was awarded a Silver Medal in Architecture by IIT Kharagpur in 1992 and earned ISO 9000 Lead Auditor Certificate from NBA, U.K. He has published a book entitled ?ƒÂ¢?¢â€?¬?…“Services Marketing: A Practical Approach?ƒÂ¢?¢â€?¬?‚Â?. He has published several papers in national and international journals.
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Teaching Assistant(s)

No teaching assistant data available for this course yet
 Course Duration : Jan-Feb 2021
  View Course
 Syllabus
 Enrollment : 18-Nov-2020 to 25-Jan-2021
 Exam registration : 15-Jan-2021 to 12-Feb-2021
 Exam Date : 21-Mar-2021

Enrolled

4171

Registered

1402

Certificate Eligible

903

Certified Category Count

Gold

1

Silver

29

Elite

257

Successfully completed

616

Participation

357

Success

Elite

Silver

Gold




Legend

AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75 AND FINAL SCORE >=40
BASED ON THE FINAL SCORE, Certificate criteria will be as below:
>=90 - Elite + Gold
75-89 -Elite + Silver
>=60 - Elite
40-59 - Successfully Completed

Final Score Calculation Logic

  • Assignment Score = Average of best 3 out of 4 assignments.
  • Final Score(Score on Certificate)= 75% of Exam Score + 25% of Assignment Score.
    Note:
    We have taken best assignment score from both Jan 2020 and Jan2021 course
Services Marketing: A Practical Approach - Toppers list
Top 1 % of Certified Candidates

JEYAKUMARI J J 90%

K.N.Govt. Arts College for Women, Autonomous, Thanjavur - 7

RUCHI JAIN 89%

AMITY UNIVERSITY, NOIDA

RAJIV SINDWANI 87%

J. C. BOSE UNIVERSITY OF SCIENCE AND TECHNOLOGY, YMCA, FARIDABAD

MANISH SHARMA 86%

AMITY UNIVERSITY, NOIDA

DR RANU GUPTA 84%

RUCHI SUYAL 84%

AMITY UNIVERSITY, NOIDA

RINKU SHARMA 84%

MANJARI LAL 82%

IndSearch Institute of Management Studies & Research

POONAM SINGH 82%

Prin. L N Welingkar Institute of Management Development and Research


Top 2 % of Certified Candidates

FATI SHAFAAT 81%

TECHNICAL EDUCATION &RESEARCH INSTITUTE, P.G.COLLEGE

MAYURI NEVE 80%

School of Maritime Management, Gujarat Maritime University

ZAHID ILYAS 79%

JAYANTH S PALAT 79%

N.S.S COLLEGE OF ENGINEERING

VAGHELA PRATIKSINH SURESHSINH 79%

S. R. Luthra Institute of Management

SUNIL KUMAR SINGH KADYAN 79%

AMITY UNIVERSITY, NOIDA

AMRUTHA PK 78%

PSGR KRISHNAMMAL COLLEGE FOR WOMEN

DHANUSHRI A 78%

Meenakshi college for women

ADRIJA MALLICK 77%

XAVIER INSTITUTE OF SOCIAL SERVICE

MUDASIR BASHIR 77%

J&K Bank Ltd

THENNADAN ALBIN ANTHONY 77%

SSR INSTITUTE OF MANAGEMENT AND RESEARCH, SILVASSA

ARIF SULTAN 77%

TECHNICAL EDUCATION &RESEARCH INSTITUTE, P.G.COLLEGE

DIVYASHAKTHI J 77%

Meenakshi college for women


Top 5 % of Certified Candidates

SHAJI GEORGE 76%

ECIL Rapiscan Ltd

RASHMI MAHAJAN 76%

Balaji Institute of International Business (BIIB)

DR MAYUR RAO 75%

ANAND INSTITUTE OF MANAGEMENT

THEJA SHREE B 75%

Sri Ramachandra Institute of Higher Education and Research

ARUNA R SHET 75%

NEW HORIZON COLLEGE

JANANE K M 75%

Meenakshi college for women

PRINKA DOGRA 75%

Gdc kathua

K S JEYASHRI 75%

Central Institute for Petrochemicals Engineering and Technology

HARITHRAA SV 74%

PSGR KRISHNAMMAL COLLEGE FOR WOMEN

K S BHARANI 74%

KONGUNADU ARTS AND SCIENCE COLLEGE

GOMATHI 74%

Meenakshi College for Women

MD DAOUD CIDDIKIE 74%

SHARDA UNIVERSITY

VEDIKA MURALI 74%

SHRIMATHI DEVKUNVAR NANALAL BHATT VAISHNAV COLLEGE FOR WOMEN

JYOTI SHARMA 74%

GOVERNMENT S.P.M.R. COLLEGE OF COMMERCE

DEEPIKA ELANGOVAN 73%

SHRIMATHI DEVKUNVAR NANALAL BHATT VAISHNAV COLLEGE FOR WOMEN

PARUL CHHIBBER 73%

University of Jammu

ATSHAYA R 73%

SHRIMATHI DEVKUNVAR NANALAL BHATT VAISHNAV COLLEGE FOR WOMEN

RESHMAA R N 73%

PSG COLLEGE OF ARTS & SCIENCE

SNEHA M 72%

PSG COLLEGE OF ARTS & SCIENCE

ARVIND S 72%

PSG COLLEGE OF ARTS & SCIENCE

HEMADHARSINI P 72%

PSGR KRISHNAMMAL COLLEGE FOR WOMEN

MANUSHREE P K 72%

PSGR KRISHNAMMAL COLLEGE FOR WOMEN

DIVYA U 72%

Sri Ramachandra Institute Of Higher Education And Research

YUVASRI S 72%

MEENAKSHI COLLEGE FOR WOMENS, KODAMBAKKAM

Enrollment Statistics

Total Enrollment: 4171

Registration Statistics

Total Registration : 1402

Assignment Statistics



Assignment

Exam score

Final score

Score Distribution Graph - Legend

Assignment Score: Distribution of average scores garnered by students per assignment.
Exam Score : Distribution of the final exam score of students.
Final Score : Distribution of the combined score of assignments and final exam, based on the score logic.

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