NOC | Global Marketing Management

Course abstract

Global business comprises of a large and growing portion of the world’s total business. Today, global events and competition affect almost all companies- large and small-because most sell output to and secure supplies from foreign countries. Many companies also compete against products and services that come from abroad. Thus most managers, regardless of industry or company size, need to approach their operating strategies, from a global perspective. In view of the above, this course provides a fresh, up-to-date analysis of the global business environment and successfully blends a comprehensive review of global business with exhaustive discussion of what happens in the many parts of the global market. Moreover, the course not only describes the ideas of global marketing but also presents many contemporary examples, scenarios and cases. This course will therefore provide first-hand knowledge of Global Marketing operations and help practitioners and budding scholars of international business.

Course Instructor

Prof. Zillur Rahman

Dr. Zillur Rahman is Associate Professor and Head in the Department of Management Studies, Indian Institute of Technology, Roorkee. He received his B.Sc. (Hon.) Mathematics, MBA and Ph.D from Aligarh Muslim University, India. Dr. Rahman has more than 20 years of experience in academia. He has delivered research talk in many countries including USA, Switzerland, Germany, France, Italy and Turkey. He has published research papers in reputed international papers including the Journal of Cleaner Production, Journal of Service Marketing, Telematics and Informatics, International Journal of Contemporary Hospitality Management, among others. Prof. Rahman is recipient of Highly Commended Paper in Emerald Literati Network Awards for Excellence, 2016. Prof. Rahman is also the recipient of Commendable Faculty Award in the domain Business, Management and Accounting, 2018.
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Teaching Assistant(s)

No teaching assistant data available for this course yet

Course Duration : Feb-Apr 2021

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Syllabus

Enrollment : 18-Nov-2020 to 15-Feb-2021

Exam registration : 15-Jan-2021 to 12-Mar-2021

Exam Date : 25-Apr-2021

Enrolled

5925

Registered

1073

Certificate Eligible

417

Certified Category Count

Gold

Silver

Elite

174

Successfully completed

204

Participation

155

Success

Elite

Silver

Gold

Legend

AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75 AND FINAL SCORE >=40
BASED ON THE FINAL SCORE, Certificate criteria will be as below:
>=90 - Elite + Gold
75-89 -Elite + Silver
>=60 - Elite
40-59 - Successfully Completed