Course abstract
Background ? Companies try to acquire and retail customers, so does competitors. Therefore success will depend on who does it better. Wh various marketing programs help in acquiring, the results are not alwa positive, more so in case of customer retention. This is when Custom Relationship Management comes in to play with helps in both winning a retaining customers thus ensuring long term profitably. It is also helpi businesses shift from a short-term transaction based mode of operation their interactions with customers to a long-term relationship mode. Objectives ? The objective of this course is to help students understand t concept and practice of CRM derived from research and applications acr businesses. These concepts and applications from real life case studies help identify opportunities, which can be successfully implemented for lo term profitability.
Course Instructor
Prof. Swagato Chatterjee
Dr. Swagato Chatterjee is a researcher, consultant, teacher and academician. He has over 7 years of experience in marketing, operations and analytics. He has worked with companies like Coca Cola, Times of India, Technosoft, Mitsubishi, Nomura, Yes Bank, CSC, Ernst and Young, Genpact, NTPC, Indian Oil in various consultancy and training assignments related to analytics. He has also taught in institutes like IIT Khagarpur, Narsee Monjee Institute of Management, SPJain etc. He has published in reputed international journals including Decision Support Systems, International Journal of Hospitality Management, Journal of Service Theory and Practice, Journal of Strategic Marketing etc. He is a BTech from IIT Kharagpur and a PhD in marketing from IIM Bangalore. Currently he is an Assistant Professor in Vinod Gupta School of Management, IIT Kharagpur in the area of marketing and analytics.More info
Teaching Assistant(s)
No teaching assistant data available for this course yetCourse Duration : Sep-Nov 2020
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Enrollment : 20-May-2020 to 21-Sep-2020
Exam registration : 14-Sep-2020 to 02-Nov-2020
Exam Date : 18-Dec-2020
Enrolled
6313
Registered
566
Certificate Eligible
422
Certified Category Count
Gold
30
Silver
151
Elite
111
Successfully completed
130
Participation
102
Success
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Category : Successfully Completed
Elite
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Category : Elite
Silver
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Category : Silver
Gold
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Category : Gold
Legend
AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75 AND FINAL SCORE >=40BASED ON THE FINAL SCORE, Certificate criteria will be as below:
>=90 - Elite + Gold
75-89 -Elite + Silver
>=60 - Elite
40-59 - Successfully Completed
Final Score Calculation Logic
- Assignment Score = Average of best 6 out of 8 assignments.
- Final Score(Score on Certificate)= 75% of Exam Score + 25% of Assignment Score
Enrollment Statistics
Total Enrollment: 6313
Registration Statistics
Total Registration : 565
Assignment Statistics
Exam score
Final score