Course Name: Consumer Psychology

Course abstract

Human beings have basic needs that they fulfill by making transactions in the market. Transactions mostly in the form of monetary exchange for goods and services are very basic for the survival of the human race. The present course is designed to study how consumers behave on the market and what the consequences of various behavior patterns. Additionally, the present course also looks at various psychological factors that shape the behavior and actions of the consumer in the global market.


Course Instructor

Media Object

Prof. Naveen Kashyap

Dr. Naveen Kashyap is as Associate Professor of Psychology at the Indian Institute of Technology Guwahati. His research interests are sleep and human cognitive processes. Dr Kashyap has been teaching courses like cognitive psychology, introduction to psychology, human memory, advance cognitive process and research methodology to UG and PG students of IITG Guwahati for the past 10 years.


More info

Teaching Assistant(s)

No teaching assistant data available for this course yet
 Course Duration : Sep-Nov 2020
  View Course
 Enrollment : 20-May-2020 to 21-Sep-2020
 Exam registration : 14-Sep-2020 to 02-Nov-2020
 Exam Date : 18-Dec-2020

Enrolled

5161

Registered

732

Certificate Eligible

527

Certified Category Count

Gold

28

Silver

191

Elite

183

Successfully completed

125

Participation

104

Success

Elite

Silver

Gold




Legend

AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75 AND FINAL SCORE >=40
BASED ON THE FINAL SCORE, Certificate criteria will be as below:
>=90 - Elite + Gold
75-89 -Elite + Silver
>=60 - Elite
40-59 - Successfully Completed

Final Score Calculation Logic

  • Assignment Score = Average of best 6 out of 8 assignments.
  • Final Score(Score on Certificate)= 75% of Exam Score + 25% of Assignment Score Note: Assignment score/week = average of scores of all assignments in that week Best 6/8 such scores will be considered for Assignment score
Consumer Psychology - Toppers list
Top 1 % of Certified Candidates

IKSITA B 95%

PSG COLLEGE OF ARTS & SCIENCE

ROHIT KESARWANI 93%

Indian Institute of Information Technology Senapati Manipur

ADITI AGRAWAL 93%

INDIRA GANDHI DELHI TECHNICAL UNIVERSITY FOR WOMEN

JAHNVI SETH 93%

INDIRA GANDHI DELHI TECHNICAL UNIVERSITY FOR WOMEN

BARANIAISWARYA B 93%

SRI RAMAKRISHNA INSTITUTE OF TECHNOLOGY

M KRISHI CHOUHAN 93%

SRI RAMACHANDRA INSTITUTE OF HIGHER EDUCATION AND RESEARCH


Top 2 % of Certified Candidates

AVIRAL PRAKASH 92%

Indian Institute Of Information Technology Manipur

BALPREET KAUR 92%

INDIRA GANDHI DELHI TECHNICAL UNIVERSITY FOR WOMEN

DAVYANSHI BAGGA 92%

INDIRA GANDHI DELHI TECHNICAL UNIVERSITY FOR WOMEN

SAI PAVITHRA S 92%

M.O.P VAISHNAV COLLEGE FOR WOMEN

HARSH VARDHAN 91%

INDIAN INSTITUTE OF INFORMATION TECHNOLOGY, MANIPUR

RHYTHM 91%

INDIRA GANDHI DELHI TECHNICAL UNIVERSITY FOR WOMEN

NAMAN SINGHAL 91%

INDIAN INSTITUTE OF INFORMATION TECHNOLOGY, MANIPUR

MOHIT GUPTA 91%

Indian Institute of Information Technology Manipur


Top 5 % of Certified Candidates

MADHUMITHA K 90%

PSGR KRISHNAMMAL COLLEGE FOR WOMEN

DEEPTI JAYAWANT SHINGATE 90%

Rajarambapu Institute of Technology, Sangli

ISHIKA SHARMA 90%

INDIRA GANDHI DELHI TECHNICAL UNIVERSITY FOR WOMEN

AKSHITA BAKSHI 90%

GALGOTIAS UNIVERSITY SLE

PRADEEP SINGH KUSHWAH 90%

Inventum Technologies Pvt. Ltd.

ANVITA GUPTA 90%

INDIRA GANDHI DELHI TECHNICAL UNIVERSITY FOR WOMEN

JAPJOT KAUR 90%

JAI HIND COLLEGE

SAUMYA 90%

INDIRA GANDHI DELHI TECHNICAL UNIVERSITY FOR WOMEN

VISHAWASH KUMAR 90%

INDIAN INSTITUTE OF INFORMATION TECHNOLOGY, MANIPUR

MRIDULA BALI 90%

ASWATHY 90%

PSG COLLEGE OF ARTS & SCIENCE

ADITYA KUMAR 90%

INDIAN INSTITUTE OF INFORMATION TECHNOLOGY SENAPATI, MANIPUR

SHIVANI S B 90%

Sri ramachandra institute of higher education and research

SELVAGANESH P 90%

St. Josephs Institute of Management (JIM)

Enrollment Statistics

Total Enrollment: 5161

Registration Statistics

Total Registration : 732

Assignment Statistics



Assignment

Exam score

Final score

Score Distribution Graph - Legend

Assignment Score: Distribution of average scores garnered by students per assignment.
Exam Score : Distribution of the final exam score of students.
Final Score : Distribution of the combined score of assignments and final exam, based on the score logic.