Course Name: Visual Communication Design for Digital Media

Course abstract

The course will impart knowledge on the different aspects of visual communication design, emphasizing on virtual media platform. In contemporary visual design pedagogy, virtual media technology is an emerging paradigm. The course will emphasize on understanding of visual cognition, which is the key factor to achieve user-friendly design. Usage of contemporary technology like, eye tracking will also be introduced as user testing tool. The course will enable the students to learn visual design in virtual media through a methodological approach.


Course Instructor

Media Object

Prof. Saptarshi Kolay

Saptarshi Kolay is presently an Assistant Professor at Architecture and Planning department of Indian Institute of Technology Roorkee. After completing his under graduation in Architecture form Jadavpur University, he went on to explore User Centric design at Design Programme of Indian Institute of Technology Kanpur. Along with teaching he is pursuing his PhD from the Department of Architecture and Planning, IIT-Roorkee. He was selected in student-exchange programme for Aalto University, Finland and Escola De Arte and Desino, Spain. He has received Rafiq Azam Travel Bursary, Yuva-Ratna award and has participated in Design workshop by MIT, Media lab. His current research interest includes gerontology and socio-cultural sustainability, way-finding design, visual narratives, etc.


Teaching Assistant(s)

No teaching assistant data available for this course yet
 Course Duration : Sep-Oct 2020
  View Course
 Enrollment : 20-May-2020 to 21-Sep-2020
 Exam registration : 14-Sep-2020 to 02-Nov-2020
 Exam Date : 18-Dec-2020

Enrolled

2511

Registered

153

Certificate Eligible

103

Certified Category Count

Gold

5

Silver

31

Elite

41

Successfully completed

26

Participation

18

Success

Elite

Silver

Gold




Legend

AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75 AND FINAL SCORE >=40
BASED ON THE FINAL SCORE, Certificate criteria will be as below:
>=90 - Elite + Gold
75-89 -Elite + Silver
>=60 - Elite
40-59 - Successfully Completed

Final Score Calculation Logic

  • Assignment Score = Average of best 3 out of 4 assignments.
  • Final Score(Score on Certificate)= 75% of Exam Score + 25% of Assignment Score
Visual Communication Design for Digital Media - Toppers list
Top 1 % of Certified Candidates

MANAS AVINASHE 95%

Indian Institute of Technology,Roorkee


Top 2 % of Certified Candidates

NALINI PURWAR 94%

UPID, AKTU


Top 5 % of Certified Candidates

ANUPRIYA GOPAL 92%

INDIAN INSTITUTE OF INFORMATION TECHNOLOGY, DESIGN AND MANUFACTURING, KANCHEEPURAM

SAMRA ANSAR 91%

Studio Line Design

MEETA TANDON 91%

INTEGRAL UNIVERSITY

Enrollment Statistics

Total Enrollment: 2511

Registration Statistics

Total Registration : 153

Assignment Statistics



Assignment

Exam score

Final score

Score Distribution Graph - Legend

Assignment Score: Distribution of average scores garnered by students per assignment.
Exam Score : Distribution of the final exam score of students.
Final Score : Distribution of the combined score of assignments and final exam, based on the score logic.