Course Name: Global Marketing Management

Course abstract

Global business comprises of a large and growing portion of the world’s total business. Today, global events and competition affect almost all companies- large and small-because most sell output to and secure supplies from foreign countries. Many companies also compete against products and services that come from abroad. Thus most managers, regardless of industry or company size, need to approach their operating strategies, from a global perspective. In view of the above, this course provides a fresh, up-to-date analysis of the global business environment and successfully blends a comprehensive review of global business with exhaustive discussion of what happens in the many parts of the global market. Moreover, the course not only describes the ideas of global marketing but also presents many contemporary examples, scenarios and cases. This course will therefore provide first-hand knowledge of Global Marketing operations and help practitioners and budding scholars of international business.


Course Instructor

Media Object

Prof. Z. Rahman

Dr. Zillur Rahman is Associate Professor and Head in the Department of Management Studies, Indian Institute of Technology, Roorkee. He received his B.Sc. (Hon.) Mathematics, MBA and Ph.D from Aligarh Muslim University, India. Dr. Rahman has more than 20 years of experience in academia. He has delivered research talk in many countries including USA, Switzerland, Germany, France, Italy and Turkey. He has published research papers in reputed international papers including the Journal of Cleaner Production, Journal of Service Marketing, Telematics and Informatics, International Journal of Contemporary Hospitality Management, among others. Prof. Rahman is recipient of Highly Commended Paper in Emerald Literati Network Awards for Excellence, 2016. Prof. Rahman is also the recipient of Commendable Faculty Award in the domain Business, Management and Accounting, 2018.
More info

Teaching Assistant(s)

Shumaila Chandni

P.hD

HABIB ULLAH SIDDIQUI

P.hD

 Course Duration : Feb-Apr 2020

  View Course

 Enrollment : 18-Nov-2019 to 24-Feb-2020

 Exam registration : 16-Dec-2019 to 20-Mar-2020

 Exam Date : 26-Apr-2020

Enrolled

6947

Registered

229

Certificate Eligible

115

Certified Category Count

Gold

2

Silver

15

Elite

58

Successfully completed

40

Participation

71

Success

Elite

Silver

Gold





Legend

AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75 AND FINAL SCORE >=40
BASED ON THE FINAL SCORE, Certificate criteria will be as below:
>=90 - Elite + Gold
75-89 -Elite + Silver
>=60 - Elite
40-59 - Successfully Completed

Final Score Calculation Logic

  • Assignment Score = Average of best 6 out of 8 assignments.
  • Final Score(Score on Certificate)= 75% of Exam Score + 25% of Assignment Score
Global Marketing Management - Toppers list
Top 1 % of Certified Candidates

SILAS SARGUNAM S 93%

ANNA UNIVERSITY REGIONAL CAMPUS - TIRUNELVELI


Top 2 % of Certified Candidates

DESIREDDY SAI CHAND 92%

Indian Institute of Technology,Madras


Top 5 % of Certified Candidates

RAGHWENDRA KUMAR 86%

INSTITUTE OF TECHNOLOGY AND SCIENCE,GHAZIABAD

BANUMATHI R 84%

ANNA UNIVERSITY REGIONAL CAMPUS - TIRUNELVELI

MEENAKSHI SUNDARAM B 82%

RL INSTITUTE OF NAUTICAL SCIENCES

RASHMITA BARUA 80%

ASSAM DON BOSCO UNIVERSITY

Enrollment Statistics

Total Enrollment: 6947

Registration Statistics

Total Registration : 1519

Assignment Statistics




Assignment

Exam score

Final score

Score Distribution Graph - Legend

Assignment Score: Distribution of average scores garnered by students per assignment.
Exam Score : Distribution of the final exam score of students.
Final Score : Distribution of the combined score of assignments and final exam, based on the score logic.