Course Name: Services Marketing : A Practical Approach

Course abstract

This course will help students to learn the fundamentals of services marketing from a practical point of view. The course focusses on the needs of the customers, who are to be kept satisfied and delighted for a business to prosper. The course will help students understand services marketing from various perspectives and will also be useful if participants wish to establish a new service business of manage an existing one.


Course Instructor

Media Object

Prof. Biplab Datta

Biplab Datta is an Associate Professor (Marketing) at Vinod Gupta School of Management, Indian Institute of Technology Kharagpur, India. He holds a Ph.D. degree from Indian Institute of Technology Delhi, India. His research interests include Marketing Management, Service Quality Management and Customer Relationship Management. He was awarded a Silver Medal in Architecture by IIT Kharagpur in 1992 and earned ISO 9000 Lead Auditor Certificate from NBA, U.K. He has published a book entitled “Services Marketing: A Practical Approach”. He has published several papers in national and international journals.

Teaching Assistant(s)

Rajarshi Debnath

P.hD

NANDA CHOUDHURY

P.hD

 Course Duration : Jan-Feb 2020
  View Course
 Enrollment : 18-Nov-2019 to 03-Feb-2020
 Exam registration : 16-Dec-2019 to 21-Feb-2020
 Exam Date : 29-Mar-2020

Enrolled

3747

Registered

179

Certificate Eligible

131

Certified Category Count

Gold

2

Silver

7

Elite

36

Successfully completed

86

Participation

21

Success

Elite

Silver

Gold




Legend

AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75 AND FINAL SCORE >=40
BASED ON THE FINAL SCORE, Certificate criteria will be as below:
>=90 - Elite + Gold
75-89 -Elite + Silver
>=60 - Elite
40-59 - Successfully Completed

Final Score Calculation Logic

  • Assignment Score = Average of best 3 out of 4 assignments.
  • Final Score(Score on Certificate)= 75% of Exam Score + 25% of Assignment Score
Services Marketing : A Practical Approach - Toppers list
Top 1 % of Certified Candidates

DR. MUKTAK VYAS 91%

JAIPUR NATIONAL UNIVERSITY


Top 2 % of Certified Candidates

RAJASHRI KADAM 90%

DR. VISHWANATH KARAD MIT WORLD PEACE UNIVERSITY, PUNE

ANANTHA SUBRAMANYA IYER KN 87%

CMS Business School, JAIN (Deemed-to-be University), Bangalore


Top 5 % of Certified Candidates

R PRIYADHARSINI 82%

SREENIVASA INSTITUTE OF TECHNOLOGY AND MANAGEMENT STUDIES

PAULINE AHOY 81%

KALIMPONG COLLEGE

HARSHESHKUMAR RAMANLAL PATEL 79%

S R Luthra Institute of Management

PUNPREET KAUR 78%

Guru Nanak Khalsa College for Women, Gujarkhan Campus, Model Town, Ludhiana

Enrollment Statistics

Total Enrollment: 3747

Registration Statistics

Total Registration : 832

Assignment Statistics



It was really great and I was learned more about consumer behaviour and I gained knowledge about this. Thank you


Assignment

Exam score

Final score

Score Distribution Graph - Legend

Assignment Score: Distribution of average scores garnered by students per assignment.
Exam Score : Distribution of the final exam score of students.
Final Score : Distribution of the combined score of assignments and final exam, based on the score logic.