Course Name: Management of New Products and Services

Course abstract

This is a post graduate level course on New Product/service Development. The objective of the course is to familiarize the participants with methods for identifying opportunities and how to convert the opportunities into commercially viable products and services. Participants will be provided with case illustrations of theoretical concepts . After attending the course participants will be familiar with various steps of new product development and will be able to prepare marketing plans for successful commercialization of their ideas.


Course Instructor

Media Object

Dr.Jayanta Chatterjee

Prof. Jayanta Chatterjee is an Adjunct Senior Professor of Marketing, Design and Innovation in the Department of Industrial and Management Engineering at IIT Kanpur. An Electrical Engineering graduate from Jadavpur University, M.Tech and PhD from IIT Delhi, Prof. Chatterjee has eighteen years of Management teaching experience in India and abroad and 30 years of hands on management experience in different countries. He has risen through Sales, Marketing, Project Management, Technology and Business development functions in top multinationals like Siemens, Allen Bradley, and Rockwell International to CEO and Executive Director positions. He has founded two successful start-ups and mentored many. His earlier courses on Marketing Management I and II, Strategic marketing and Managing Services on NPTEL are well subscribed. The book on Services marketing co-authored by Prof Chatterjee and published by Pearson India is also well known.


Teaching Assistant(s)

No teaching assistant data available for this course yet
 Course Duration : Jan-Feb 2020

  View Course

 Enrollment : 18-Nov-2019 to 03-Feb-2020

 Exam registration : 16-Dec-2019 to 21-Feb-2020

 Exam Date : 29-Mar-2020

Enrolled

4768

Registered

195

Certificate Eligible

138

Certified Category Count

Gold

0

Silver

11

Elite

51

Successfully completed

76

Participation

31

Success

Elite

Silver

Gold





Legend

AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75 AND FINAL SCORE >=40
BASED ON THE FINAL SCORE, Certificate criteria will be as below:
>=90 - Elite + Gold
75-89 -Elite + Silver
>=60 - Elite
40-59 - Successfully Completed

Final Score Calculation Logic

  • Assignment Score = Average of best 3 out of 4 assignments.
  • Final Score(Score on Certificate)= 75% of Exam Score + 25% of Assignment Score
Management of New Products and Services - Toppers list
Top 1 % of Certified Candidates

DR. SHREYA BHARGAV 87%

JAIPUR NATIONAL UNIVERSITY


Top 2 % of Certified Candidates

SUCHARITA DEBNATH 86%

MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY, WEST BENGAL

KALARIA HEMEN ISHVARBHAI 85%

SUNSHINE GROUP OF INSTITUTIONS


Top 5 % of Certified Candidates

AARTHI R L 83%

SHREENIVASA ENGINEERING COLLEGE, DHARMAPURI

SARIKHA T 80%

PSG COLLEGE OF ARTS & SCIENCE

MISBAH AHMED 79%

Aligarh Muslim University, Aligarh

DR ASHISH BUDDHIDHANBHAI GORVADIYA 79%

Industrial Training Institute

Enrollment Statistics

Total Enrollment: 4768

Registration Statistics

Total Registration : 1376

Assignment Statistics




Assignment

Exam score

Final score

Score Distribution Graph - Legend

Assignment Score: Distribution of average scores garnered by students per assignment.
Exam Score : Distribution of the final exam score of students.
Final Score : Distribution of the combined score of assignments and final exam, based on the score logic.