Course Name: Global Marketing Management

Course abstract

Global business comprises of a large and growing portion of the world’s total business. Today, global events and competition affect almost all companies- large and small-because most sell output to and secure supplies from foreign countries. Many companies also compete against products and services that come from abroad. Thus most managers, regardless of industry or company size, need to approach their operating strategies, from a global perspective. In view of the above, this course provides a fresh, up-to-date analysis of the global business environment and successfully blends a comprehensive review of global business with exhaustive discussion of what happens in the many parts of the global market. Moreover, the course not only describes the ideas of global marketing but also presents many contemporary examples, scenarios and cases. This course will therefore provide first-hand knowledge of Global Marketing operations and help practitioners and budding scholars of international business.


Course Instructor

Media Object

Prof. Z. Rahman

Dr. Zillur Rahman is Associate Professor and Head in the Department of Management Studies, Indian Institute of Technology, Roorkee. He received his B.Sc. (Hon.) Mathematics, MBA and Ph.D from Aligarh Muslim University, India. Dr. Rahman has more than 20 years of experience in academia. He has delivered research talk in many countries including USA, Switzerland, Germany, France, Italy and Turkey. He has published research papers in reputed international papers including the Journal of Cleaner Production, Journal of Service Marketing, Telematics and Informatics, International Journal of Contemporary Hospitality Management, among others. Prof. Rahman is recipient of Highly Commended Paper in Emerald Literati Network Awards for Excellence, 2016. Prof. Rahman is also the recipient of Commendable Faculty Award in the domain Business, Management and Accounting, 2018.
More info

Teaching Assistant(s)

Syed Masroor Hassan

MIBM (Master of International Business Management)

HABIBULLAH SIDDIQUI

PhD Research Scholar

HABIB ULLAH SIDDIQUI

PhD in Management

Shumaila Chandni

Research Scholar, Department of Management Studies

 Course Duration : Feb-Apr 2019
  View Course
 Syllabus
 Enrollment : 15-Nov-2018 to 25-Feb-2019
 Exam registration : 25-Feb-2019 to 19-Apr-2019
 Exam Date : 28-Apr-2019, 28-Apr-2019

Enrolled

4350

Registered

683

Certificate Eligible

572

Certified Category Count

Gold

5

Silver

92

Elite

203

Successfully completed

272

Participation

55

Success

Elite

Silver

Gold




Legend

>=90 - Elite + Gold
75-89 -Elite + Silver
>=60 - Elite
40-59 - Successfully Completed
<40 - No Certificate

Final Score Calculation Logic

  • Assignment Score = Average of best 6 out of 8 assignments.
  • Final Score(Score on Certificate)= 75% of Exam Score + 25% of Assignment Score
Global Marketing Management - Toppers list
Top 1 % of Certified Candidates

DR AMIT KUMAR 96%

GLA UNIVERSITY, MATHURA

ANUJ BHATIA 93%

ETERNAL VIRTUOUS LIFESTYLE LLP

PRIYANKA SHAH 91%

SHRI CHIMANBHAI PATEL INSTITUTE OF MANAGEMENT & RESEARCH

KISHORE K JOHN 91%

INDIRA GANDHI COLLEGE OF ARTS AND SCIENCE

ABHIJEET AGASHE 90%

SHRI RAMDEOBABA COLLEGE OF ENGINEERING AND MANAGEMENT

SUNDEEP SINGH SONDHI 89%

UNIVERSITY OF ENGINEERING & MANAGEMENT (UEM)


Top 2 % of Certified Candidates

AMARJYOTI MOJUMDAR 88%

H R INDUSTRIES

AMITHA KRUSHNEN 87%

INDEPENDENT

NEERAJ SONI 87%

IGNOU

R. SARAVANA KUMAR 87%

THIAGARAJAR COLLEGE

SALONI PODDAR 87%

ITM GROUP OF INSTITUTIONS


Top 5 % of Certified Candidates

VIVEK V 86%

INDIAN INSTITUTE OF TECHNOLOGY,MADRAS

DR. NIRZAR KULKARNI 86%

DR. AMBEDKAR ISTITUTE OF MANAGEMENT STUDIES AND RESEARCH

FAIZAN AHMAD SHAH 85%

GLOBALDATA PLC

ZUHAL MAZOOD 85%

TKDMGVHSS ULUYACOVIL

RAGHURAM DEVARAYI 84%

NOKIA NETWORKS

OLY MISHRA 84%

GAYATRI VIDYA PARISHAD COLLEGE FOR DEGREE AND PG COURSES

DR. PRIYA SETHURAMAN 83%

ST.JOSEPHS COLLEGE OF ENGINEERING

DR. INDRA BAHADUR SINGH 83%

JAIPURIA INSTITUTE OF MANAGEMENT, GHAZIABAD

ABHILASH JACOB MATHEW 83%

BHILAI INSTITUTE OF TECHNOLOGY, DURG

SAHIL MUNJAL 83%

IBM

D.DIVYA PRABHA 82%

PSG INSTITUTE OF ADVANCED STUDIES

SONAL DUBEY 82%

DR. AMBEDKAR INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH ,NAGPUR

S.RAGHURAMAN 82%

SRM UNIVERSITY,VADAPALANI

ANAMIKA SHARMA 82%

RAJASTHAN TECHNICAL UNIVERSITY

SAIKAT GHOSH 81%

NA

DR B SENTHIL KUMAR 81%

HINDUSTAN INSTITUTE OF TECHNOLOGY & SCIENCE

MEGHA MARY MICHAEL 81%

ST TERRESAS COLLEGE

CHAND PRAKASH SAINI 81%

SGT UNIVERSITY

R.KARTHI 81%

EGS PILLAY ENGINEERING COLLEGE

V VYSHALI 81%

VIKAS INSTITUTE OF BUSINESS MANAGEMENT

ASTHA BHADORIYA 81%

INSTITUTE FOR EXCELLENCE IN HIGHER EDUCATION, BHOPAL

ABHISHEK KHANRA 81%

INDIAN INSTITUTE OF MANAGEMENT, ROHTAK

Enrollment Statistics

Total Enrollment: 4350

Registration Statistics

Total Registration : 683

Assignment Statistics



Assignment

Exam score

Final score

Score Distribution Graph - Legend

Assignment Score: Distribution of average scores garnered by students per assignment.
Exam Score : Distribution of the final exam score of students.
Final Score : Distribution of the combined score of assignments and final exam, based on the score logic.