Course Name: Marketing research and analysis

Course abstract

Marketing research is involved with the linking of the manufacturers, intermediaries and the customers through information. It helps in identifying the recent trends in habits and behaviours of consumers through a research process. Some of the key applications of this study is to create a better product, decide the right price, distribution system and the promotional mechanism to attract customers and make a difference within the competition. It uses research tools in understanding the customer and segmenting the market. Some of the research tools are qualitative and quantitative in nature as well. Some of the frequently used techniques are like focus group study, TAT, projective techniques, regression analysis, factor and cluster analysis, discriminant analysis , structural equation modeling, multidimensional scaling and conjoint analysis etc. and other multivariate techniques.


Course Instructor

Media Object

Prof. J.K.Nayak

Dr. Jogendra Kumar Nayak is the Assistant Professor in Marketing in the Department of Management Studies , Indian Institute of Technology Roorkee. He is a Ph.D. degree holder from Indian Institute of Technology Kharagpur. He teaches marketing research in both spring and autumn semesters in IIT Roorkee. Alongwith it, he also teaches industrial marketing. He has publications in most of the publishing houses such as Elsevier, Emerald, Sage and Taylor and Francis. His major research areas are in Industrial Marketing, Consumer Behaviour, and Tourism Management. He regularly conducts workshop titled “Data Analysis for Research and Publication” which is attended by participants from educational institutes, Govt. organisations and industry as well.


More info

Teaching Assistant(s)

Pramod Sharma

MBA, M.COM

IITR

 Course Duration : Aug-Sep 2018
  View Course
 Enrollment : 18-Apr-2018 to 06-Aug-2018
 Exam registration : 25-Jun-2018 to 28-Aug-2018
 Exam Date : 07-Oct-2018

Enrolled

3409

Registered

694

Certificate Eligible

580

Certified Category Count

Gold

19

Silver

0

Elite

277

Successfully completed

284

Participation

35

Success

Elite

Gold




Legend

>=90 - Elite + Gold
60-89 - Elite
40-59 - Successfully Completed
<40 - No Certificate

Final Score Calculation Logic

  • Assignment Score = Average of best 6 out of 8 assignments.
  • Final Score(Score on Certificate)= 75% of Exam Score + 25% of Assignment Score.
Marketing research and analysis - Toppers list
Top 1 % of Certified Candidates

DR. SHAMILY JAGGI 94%

LOVELY PROFESSIONAL UNIVERSITY

ANURAG PANDEY 94%

AXIS INSTITUTE OF TECHNOLOGY & MANAGEMENT

UROOJ AHMAD SIDDIQUI 94%

SCHOOL OF MANAGEMENT SCIENCES, LUCKNOW

RAKESH KUMAR YADAV 94%

IFTM UNIVERSITY

ANKUR SHRIVASTAVA 93%

IIIT, BANGALORE

DR. NARENDER SINGH BHATI 93%

MANIPAL UNIVERSITY JAIPUR


Top 2 % of Certified Candidates

CHINMOY KUMAR ROY 92%

FACULTY OF COMMERCE, BANARAS HINDU UNIVERSITY

M.S.RAMARATNAM 92%

SCSVMV UNIVERSITY

AYUSH SRIVASTAVA 92%

XAVIER INSTITUTE OF MANAGEMENT AND ENTREPRENEURSHIP (XIME)

PRABHAT KUMAR DWIVEDI 91%

STEP-HBTI

NISCHAL ATTRI 90%

XAVIER INSTITUTE OF MANAGEMENT AND ENTREPRENEURSHIP

ANUJ BHATIA 90%

ETERNAL VIRTUOUS LIFESTYLE LLP

DR. RANJANA GUJRATI 90%

APEEJAY STYA UNIVERSITY

VISHAL SOODAN 90%

LOVELY PROFESSIONAL UNIVERSITY

LOKESH JASRAI 90%

LOVELY PROFESSIONAL UNIVERSITY

SOHINI NATH 90%

INDIAN INSTITUTE OF SOCIAL WELFARE AND BUSINESS MANAGEMENT

NARMADHA S 90%

MEPCO SCHLENK ENGINEERING COLLEGE

ABIRAMI G MAHIERA 90%

SCMS SCHOOL OF TECHNOLOGY AND MANAGEMENT

SUSHMITA GUPTA 90%

XAVIER INSTITUTE OF MANAGEMENT AND ENTREPRENEURSHIP KOCHI


Top 5 % of Certified Candidates

MASOOD H. SIDDIQUI 88%

JAIPURIA INSTITUTE OF MANAGEMENT

ALOK MISRA 88%

SHRI RAM SWAROOP MEMORIAL COLLEGE OF ENGG. & MANAGEMENT

KRISHNAMOORTHY V 87%

KONGU ENGINEERING COLLEGE

NIRMALJEET KAUR VIRK 87%

GALGOTIAS UNIVERSITY

VINAY CH 87%

UNIVERSITY OF HYDERABAD

DR. MOHIT JAMWAL 87%

LOVELY PROFESSIONAL UNIVERSITY

SREEPADMANABHAN VIJAYAN 87%

N.S.S COLLEGE OF ENGINEERING

DR. DEEPA MOHAN 86%

VIDYA ACADEMY OF SCIENCE & TECHNOLOGY

UMASANKAR M 86%

KONGU ENGINEERING COLLEGE

TELANG DIKSHANT PREMSAGAR 86%

INDIAN INSTITUTE OF TECHNOLOGY MADRAS

Enrollment Statistics

Total Enrollment: 3409

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Assignment Statistics



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Assignment

Exam score

Final score

Score Distribution Graph - Legend

Assignment Score: Distribution of average scores garnered by students per assignment.
Exam Score : Distribution of the final exam score of students.
Final Score : Distribution of the combined score of assignments and final exam, based on the score logic.