Course Name: Consumer Psychology

Course abstract

Human beings have basic needs that they fulfill by making transactions in the market. Transactions mostly in the form of monetary exchange for goods and services are very basic for the survival of the human race. The present course is designed to study how consumers behave on the market and what the consequences of various behavior patterns. Additionally, the present course also looks at various psychological factors that shape the behavior and actions of the consumer in the global market.


Course Instructor

Media Object

Naveen Kashyap

Naveen Kashyap, Ph.D is as Associate Professor of Psychology at the Indian Institute of Technology Guwahati. His research interests are sleep and human cognitive processes. Dr Kashyap has been teaching courses like cognitive psychology, introduction to psychology, consumer psychology, advance cognitive process and research methodology to UG and PG students of IITG Guwahati for the past 10 years.
More info

Teaching Assistant(s)

Kedarmal Verma

M. Tech., Cognitive Neuroscience (Completed); PhD (Continuing)

IITG

Savio Hollienthang Touthang

M.A. & Pursuing PhD

IITG

 Course Duration : Aug-Sep 2018

  View Course

 Enrollment : 18-Apr-2018 to 06-Aug-2018

 Exam registration : 25-Jun-2018 to 28-Aug-2018

 Exam Date : 07-Oct-2018

Enrolled

2834

Registered

339

Certificate Eligible

241

Certified Category Count

Gold

7

Silver

0

Elite

143

Successfully completed

91

Participation

54

Success

Elite

Gold





Legend

>=90 - Elite + Gold
60-89 - Elite
40-59 - Successfully Completed
<40 - No Certificate

Final Score Calculation Logic

  • Assignment Score = Average of best 6 out of 8 assignments.
  • Final Score(Score on Certificate)= 75% of Exam Score + 25% of Assignment Score
Consumer Psychology - Toppers list
Top 1 % of Certified Candidates

SENKU MANOHAR 94%

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY ANANTAPUR COLLEGE OF ENGINEERING

PUSHPRAJ SINGH RAJAWAT 93%

DEPARTMENT OF PSYCHOLOGY, BU BHOPAL


Top 2 % of Certified Candidates

SANJEEV KUMAR GARG 92%

SANT LONGOWAL INSTITUTE OF ENGINEERING & TECHNOLOGY

SIMRAN SACHDEVA 91%

MRM//MCCANN

PADALA ANANTHA SAI RAM 91%

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY ANANTAPUR COLLEGE OF ENGINEERING


Top 5 % of Certified Candidates

KARAN RAWAT 90%

DELHI TECHNOLOGICAL UNIVERSITY

DR.NITIN SUBHASH WANI 90%

JDBIMS,SNDT WOMEN’S UNIVERSITY,MUMBAI

RAGHAV DUSEJA 88%

SELF EMPLOYED

KARTHIK CHAGANTY 88%

PANACHE DIGI LIFE

NEELIMA P R 87%

NEHRU ARTS AND SCIENCE COLLEGE

SUCHITA VISHWAKARMA 86%

SCHOOL OF MANAGEMENT SCIENCES, LUCKNOW

MD. ASIF IQBAL ANSARI 86%

PANDIT DEENDAYAL PETROLEUM UNIVERSITY

ABHINAV JINDAL 86%

INDIAN INSTITUTE OF TECHNOLOGY, MADRAS

Enrollment Statistics

Total Enrollment: 2834

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Assignment Statistics




Assignment

Exam score

Final score

Score Distribution Graph - Legend

Assignment Score: Distribution of average scores garnered by students per assignment.
Exam Score : Distribution of the final exam score of students.
Final Score : Distribution of the combined score of assignments and final exam, based on the score logic.