Course Name: Services Marketing: A Practical Approach

Course abstract

This course will help students to learn the fundamentals of services marketing from a practical point of view. The course focusses on the needs of the customers, who are to be kept satisfied and delighted for a business to prosper. The course will help students understand services marketing from various perspectives and will also be useful if participants wish to establish a new service business of manage an existing one.


Course Instructor

Media Object

Prof. Biplab Datta

Biplab Datta is an Associate Professor (Marketing) at Vinod Gupta School of Management, Indian Institute of Technology Kharagpur, India. He holds a Ph.D. degree from Indian Institute of Technology Delhi, India. His research interests include Marketing Management, Service Quality Management and Customer Relationship Management. He was awarded a Silver Medal in Architecture by IIT Kharagpur in 1992 and earned ISO 9000 Lead Auditor Certificate from NBA, U.K. He has published a book entitled “Services Marketing: A Practical Approach”. He has published several papers in national and international journals.

Teaching Assistant(s)

RAJARSHI DEBNATH

Ph.D. Research Scholar (Marketing)

Amit Shankar

PhD

 Course Duration : Feb-Mar 2018
  View Course
 Syllabus
 Enrollment : 20-Nov-2017 to 05-Feb-2018
 Exam registration : 08-Jan-2018 to 07-Mar-2018
 Exam Date : 28-Apr-2018, 29-Apr-2018

Enrolled

2396

Registered

220

Certificate Eligible

181

Certified Category Count

Gold

2

Elite

90

Successfully completed

89

Participation

8

Success

Elite

Gold




Legend

>=90 - Elite + Gold
60-89 - Elite
40-59 - Successfully Completed
<40 - No Certificate

Final Score Calculation Logic

  • Assignment Score = Average of best 3 out of 4 assignments.
  • Final Score(Score on Certificate)= 75% of Exam Score + 25% of Assignment Score
Services Marketing: A Practical Approach - Toppers list
Top 1 % of Certified Candidates

ANURADHA AGARWAL 92%

MANIPAL UNIVERSITY, JAIPUR

M.PARVEEN ROJA 90%

PSNA COLLEGE OF ENGINEERING AND TECHNOLOGY


Top 2 % of Certified Candidates

PARVEEN SINGH KALSI 87%

KCL INSTITUTE OF MANAGEMENT & TECHNOLOGY, JALANDHAR

ANUBHA 87%

SRM INSTITUTE OF SCIENCE AND TECHNOLOGY


Top 5 % of Certified Candidates

T NAGAPRAKASH 86%

S.N.R. SONS COLLEGE

KULDIP KAUL 85%

KCC INSTTUTE OF TECHNOLOGY & MANAGEMENT

RASHMI 85%

SRINIVAS INSTITUTE OF TECHNOLOGY, VALACHIL, MANGALURU

DR.T.MUTHU PANDIAN 83%

PSNA COLLEGE OF ENGINEERING AND TECHNOLOGY

BEENA GEORGE 81%

INSTITUTE FOR EXCELLENCE IN HIGHER EDUCATION, BHOPAL

DR. SMITA HARWANI 81%

NEW HORIZON COLLEGE OF ENGINEERING

Enrollment Statistics

Total Enrollment: 2396

Registration Statistics

Total Registration : 220

Assignment Statistics



Assignment

Exam score

Final score

Score Distribution Graph - Legend

Assignment Score: Distribution of average scores garnered by students per assignment.
Exam Score : Distribution of the final exam score of students.
Final Score : Distribution of the combined score of assignments and final exam, based on the score logic.