Course Name: Management of New Products and Services

Course abstract

This is a post graduate level course on New Product/service Development. The objective of the course is to familiarize the participants with methods for identifying opportunities and how to convert the opportunities into commercially viable products and services. Participants will be provided with case illustrations of theoretical concepts . After attending the course participants will be familiar with various steps of new product development and will be able to prepare marketing plans for successful commercialization of their ideas.


Course Instructor

Media Object

Dr.Jayanta Chatterjee

Prof. Jayanta Chatterjee is an Adjunct Senior Professor of Marketing, Design and Innovation in the Department of Industrial and Management Engineering at IIT Kanpur. An Electrical Engineering graduate from Jadavpur University, M.Tech and PhD from IIT Delhi, Prof. Chatterjee has eighteen years of Management teaching experience in India and abroad and 30 years of hands on management experience in different countries. He has risen through Sales, Marketing, Project Management, Technology and Business development functions in top multinationals like Siemens, Allen Bradley, and Rockwell International to CEO and Executive Director positions. He has founded two successful start-ups and mentored many. His earlier courses on Marketing Management I and II, Strategic marketing and Managing Services on NPTEL are well subscribed. The book on Services marketing co-authored by Prof Chatterjee and published by Pearson India is also well known.


Teaching Assistant(s)

Suram Hazarika

M.Des

 Course Duration : Feb-Mar 2018

  View Course

 Syllabus

 Enrollment : 20-Nov-2017 to 05-Feb-2018

 Exam registration : 08-Jan-2018 to 07-Mar-2018

 Exam Date : 28-Apr-2018, 29-Apr-2018

Enrolled

2866

Registered

323

Certificate Eligible

229

Certified Category Count

Gold

0

Elite

44

Successfully completed

185

Participation

59

Success

Elite

Gold





Legend

>=90 - Elite + Gold
60-89 - Elite
40-59 - Successfully Completed
<40 - No Certificate

Final Score Calculation Logic

  • Assignment Score = Average of best 6 out of 8 assignments.
  • Final Score(Score on Certificate)= 75% of Exam Score + 25% of Assignment Score
Management of New Products and Services - Toppers list
Top 1 % of Certified Candidates

SAURABH - MISHRA 80%

INDIAN OIL CORPORATION R & D CENTRE

SHASHIKANT PATEL 78%

GOVERNMENT ENGINEERING COLLEGE VALSAD


Top 2 % of Certified Candidates

ROHIT RAMAKANT RAHATE 76%

AURIONPRO SOLUTIONS LTD

RATNESH KUMAR 74%

Interface Microsystems

ALIV BANERJEE 73%

MEGHNAD SAHA INSTITUTE OF TECHNOLOGY


Top 5 % of Certified Candidates

DEBARSHI GHOSH 72%

MEGHNAD SAHA INSTITUTE OF TECHNOLOGY

ABHINAV GUPTA 71%

SRM UNIVERSITY

PARTHASARATHY MURUGANATHAN 71%

APTIV

TELANG DIKSHANT PREMSAGAR 71%

IIT MADRAS

LATA SOMAI 71%

INSTITUTE FOR EXCELLENCE IN HIGHER EDUCATION, BHOPAL

ANUJ BHATIA 70%

Eternal Virtuous Lifestyle LLP

Enrollment Statistics

Total Enrollment: 2866

Registration Statistics

Total Registration : 323

Assignment Statistics




Assignment

Exam score

Final score

Score Distribution Graph - Legend

Assignment Score: Distribution of average scores garnered by students per assignment.
Exam Score : Distribution of the final exam score of students.
Final Score : Distribution of the combined score of assignments and final exam, based on the score logic.