Course Name: Marketing research and analysis

Course abstract

Marketing research is involved with the linking of the manufacturers, intermediaries and the customers through information. It helps in identifying the recent trends in habits and behaviours of consumers through a research process. Some of the key applications of this study is to create a better product, decide the right price, distribution system and the promotional mechanism to attract customers and make a difference within the competition. It uses research tools in understanding the customer and segmenting the market. Some of the research tools are qualitative and quantitative in nature as well. Some of the frequently used techniques are like focus group study, TAT, projective techniques, regression analysis, factor and cluster analysis, discriminant analysis , structural equation modeling, multidimensional scaling and conjoint analysis etc. and other multivariate techniques.


Course Instructor

Media Object

Prof. J.K.Nayak

Dr. Jogendra Kumar Nayak is the Assistant Professor in Marketing in the Department of Management Studies , Indian Institute of Technology Roorkee. He is a Ph.D. degree holder from Indian Institute of Technology Kharagpur. He teaches marketing research in both spring and autumn semesters in IIT Roorkee. Alongwith it, he also teaches industrial marketing. He has publications in most of the publishing houses such as Elsevier, Emerald, Sage and Taylor and Francis. His major research areas are in Industrial Marketing, Consumer Behaviour, and Tourism Management. He regularly conducts workshop titled “Data Analysis for Research and Publication” which is attended by participants from educational institutes, Govt. organisations and industry as well.


More info

Teaching Assistant(s)

SHIVAM RAI

PhD, Department of Management Studies, IIT Roorkee

PRAMOD SHARMA

Ph.D. (Doctor of Philosophy) - Department of Management Studies, IIT Roorkee

 Course Duration : Jul-Sep 2017
  View Course
 Enrollment : 17-May-2017 to 24-Jul-2017
 Exam registration : 02-Aug-2017 to 23-Aug-2017
 Exam Date : 24-Sep-2017

Enrolled

4621

Registered

622

Certificate Eligible

495

Certified Category Count

Gold

18

Silver

0

Elite

303

Successfully completed

174

Participation

59

Success

Elite

Gold




Legend

>=90 - Elite + Gold
60-89 - Elite
40-59 - Successfully Completed
<40 - No Certificate

Final Score Calculation Logic

  • Assignment Score = Average of best 6 out of 8 assignments.
  • Final Score(Score on Certificate)= 75% of Exam Score + 25% of Assignment Score.
Marketing research and analysis - Toppers list
Top 1 % of Certified Candidates

CHITVAN KHOSLA 97%

PUNJABI UNIVERSITY, PATIALA

DR. DHEERAJ NIM 95%

LOVELY PROFESSIONAL UNIVERSITY

SHIVANGI SINGH 94%

KURUKSHETRA UNIVERSITY

AZHARUDDIN MOHAMMAD MUSSAIYIB 94%

IILM ACADEMY OF HIGHER LEARNING

MONOJIT BANERJEE 94%

TECHNO INDIA, SALT LAKE, WEST BENGAL

JAIDEEP SINGH 94%

SAMSUNG RESEARCH INSTITUTE NOIDA


Top 2 % of Certified Candidates

SRINIVAS LAKKOJU 93%

LAKIREDDY BALI REDDY COLLEGE OF ENGINEERING

DR SANJAY KUMAR 93%

NEW ERA COLLEGE OF SCIENCE AND TECHNOLOGY GHAZIABAD

V SHANTHAN KUMAR 92%

PENDEKANTI INSTITUTE OF MANAGEMENT

TARUN SAINI 92%

UNIVERSITY SCHOOL OF MANAGEMENT KURUKSHETRA UNIVERSITY KURUKSHETRA

MOHIT GOYAL 92%

UNIVERSITY BUSINESS SCHOOL

DEBADRITA PANDA 92%

BRAINWARE GROUP OF INSTITUTIONS


Top 5 % of Certified Candidates

VIDHITA SINHA 91%

PARUL INSTITUTE OF ENGINEERING AND TECHNOLOGY MBA

P.V.S.H.SASTRY 91%

CVR COLLEGE OF ENGINEERING

SOWMIYA.M 91%

M A M COLLEGE OF ENGINEERING AND TECHNOLOGY

JUBILEE GOYAL 90%

UTTARAKHAND TECHNICAL UNIVERSITY

RAVNEET KAUR 90%

UNIVERSITY BUSINESS SCHOOL PANJAB UNIVERSITY

SHREYASEE SARKAR 90%

SRM UNIVERSITY, KATTANKULATHUR, CHENNAI.

DARSHAK DHEBAR 89%

SRM UNIVERSITY NCR CAMPUS

SHWETA CHOUDHARY 89%

SHRI GOVINDRAM SEKSARIA INSTITUTE OF TECHNOLOGY AND SCIENCES

PRASHANT TRIVEDI 89%

DBA UNVERSITY OF LUCKNOW

AJAY SINGH 89%

MEERUT INSTITUTE OF ENGINEERING & TECHNOLOGY

HEMENDRA GUPTA 89%

JAIPURIA INSTITUTE OF MANAGEMENT

PARAG SHANKAR BORKAR 89%

DWARKADAS J.SANGHVI COLLEGE OF ENGINEERING

SONU CHOWDHURY 89%

MEWAR UNIVERSITY

ADITYA ABHASH 89%

MIT ACADEMY OF ENGINEERING

Enrollment Statistics

Total Enrollment: 4621

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Assignment Statistics



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Assignment

Exam score

Final score

Score Distribution Graph - Legend

Assignment Score: Distribution of average scores garnered by students per assignment.
Exam Score : Distribution of the final exam score of students.
Final Score : Distribution of the combined score of assignments and final exam, based on the score logic.